The Boldest Trail Runners and Record Holders Choose SmartWool PhD Run Socks - SNEWS

The Boldest Trail Runners and Record Holders Choose SmartWool PhD Run Socks

Author:
Updated:
Original:

STEAMBOAT SPRINGS, Colo. (June 1, 2015) — Western States Endurance Run record holder Tim Olson, three-time Hardrock 100 winner Darcy Piceu and reigning Leadville Trail 100 champion Rob Krar have one thing in common: each of them chooses SmartWool PhD® whenever they lace up their shoes. As part of its Fan Field Tester platform, SmartWool, the world’s leading Merino run sock and apparel company, partners with the boldest trail runners in the sport.

“The best athletes in the world—ultrarunners going distances that are almost impossible to imagine—choose SmartWool because we make the best run sock in the world,” says SmartWool President Mark Satkiewicz. “Our elite athletes put our product through the ringer in some of the most extreme conditions possible, and their feedback drives our product team and shapes the socks and apparel consumers expect from the world’s leading Merino brand.”

The stacked Smartwool team roster includes:

An ultrarunning legend, Darcy Piceu is a three-time champion of the grueling Hardrock 100 in San Juan Mountains of southern Colorado. Piceu is also a former winner of the Scout Mountain Ultra Trail 100k and podium finisher at the Ultra-Trail du Mont Blanc and Leadville Trail 100.

Paul Hamilton is a former winner of the Run the Rut 50k and Telluride Mountain Run, and boasts podium finishes at the Quad Rock 50 Mile, Speedgoat 50k and Golden Gate Dirty Thirty.

A former elite triathlete and collegiate 1,500m runner at Butler University, Rob Krar won the 2014 Western States Endurance Run and Leadville Trail 100. Krar holds the rim-to-rim-to-rim fastest known time at the Grand Canyon and the course record at the Moab Red Hot 55k.

Outside TV has called Tim Olson “one of the most prolific professional trail runners of this generation.” Olson has made the prestigious Western States Endurance Run his canvas, winning the 100-miler twice and setting the course record-holder. Olson owns and operates Run Mindful Retreats.

Jason Schlarb is a former winner of the Run Rabbit Run 100-miler and North Face Endurance Challenge, and finished fourth at the Ultra-Trail du Mont Blanc in 2014. One half of the team behind Schlarb Wolf Productions, Schlarb travels the world, documenting trail-running adventures from Patagonia to the Italian Dolomites.

About SmartWool: Based in Steamboat Springs, Colo., SmartWool is a 20-year-old apparel brand whose products are inspired by living and playing in the mountains. All SmartWool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of SmartWool products or to find a dealer near you, please log onto www.SmartWool.com. SmartWool, a division of VF Outdoor, Inc., is a wholly owned subsidiary of VF Corporation. For event and company updates visit us on Facebook: http://www.facebook.com/smartwool or Twitter: http://twitter.com/smartwool.

# # #

Paul_Hamilton
Jason_Schlarb
Tim_Olson
Rob_Krar
Darcy_Piceu

Related

SW0SW209485-1-p

SmartWool Unveils First Women’s-specific Run Sock at Outdoor Retailer

Leader in Merino Socks and Apparel Lifts Curtain on Brilliant White Merino Colorways STEAMBOAT SPRINGS, Colo. (July 31, 2014) — SmartWool’s new Spring 2015 PhD® Run sock construction is the first to address the needs of men’s and women’s feet independently—helping runners run ...read more

Three athletes are shown running up a steep rocky hill.

SmartWool Hits Stride as Official Sock of Ragnar Events, Three Iconic Colorado Trail Series

STEAMBOAT SPRINGS, Colo. (May 18, 2015) — Adventure runners on the road and trail demand the highest performing gear and SmartWool, the world’s leading Merino run sock and apparel company, is doubling down on its commitment to the sport this year through partnerships with Ragnar ...read more

fea5e71c-ed98-45c3-b86f-663f4dd4632f

SmartWool Builds on Run Success, Takes Women’s Fit to PhD Ski Sock Line

Leader in Merino Socks introduces lower volume silhouette, narrower heel cup to ski line STEAMBOAT SPRINGS, Colo. (Jan. 15, 2014) — No footwear requires a more precise sock fit than ski boots and SmartWool, the world’s leading snow, outdoor, and active lifestyle Merino sock and ...read more

165 (1)

SmartWool Reimagines Performance, Casual Apparel and Sock Collections for 2015

Leader in Merino socks and apparel updates, expands apparel line, introduces women’s fit ski socks STEAMBOAT SPRINGS, Colo. (Jan. 12, 2015) — The active mountain life doesn’t start and stop at the trailhead. Adventurous spirit and aesthetics are everyday pieces of life for lovers ...read more

hardrock-home - 1

Smartwool Partners with the Hardrock Hundred Endurance Run as official Clothing and Sock of Legendary Race

SILVERTON, Colo. (July 8, 2015) — This Friday racers will toe the line for the start of the Hard Rock Hundred Endurance Run. And for the first time in the history of the event, Smartwool will be there as lead clothing and sock partner while also supporting Smartwool athlete, ...read more

DT Logo Classic CMYK

Increasing the Pace: Darn Tough Vermont Debuts New Performance Running Socks at The Running Event

Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly showcases their latest innovation – the Vertex running series, on display at this week’s The Running Event (TRE) in ...read more

10648817_10152626400648614_6901176728362189100_o

SmartWool Launches Second Fan-powered Van Tour

#SWfanVan engaging brand fanatics from Michigan to Tennessee STEAMBOAT SPRINGS, Colo. (Sept. 15, 2014) — In response to a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels over the last year, SmartWool ...read more

5a29f533-9855-41c3-bc0f-0b9638bad1dc

SmartWool Pushes Limits of Layering in 2015

Leader in performance Merino apparel redesigns and expands core layering system STEAMBOAT SPRINGS, Colo. (Jan. 16, 2014) — Already a vanguard of Merino layering, SmartWool is pushing performance apparel forward in 2015 with a redesign and expansion of its SmartLoft and NTS Mid ...read more

HILLSOUND_logo_Registered

Hillsound Equipment Sponsors Phantom Run Trail Race

Vancouver, BC- Hillsound Equipment- the leading producer of adventure and fishing traction equipment and gaiters for urban and outdoor enthusiasts- is excited to be a premier sponsor for the Phantom Run Trail Race by Mountain Madness. The race is taking place on Saturday, ...read more