For Immediate Release:
The Walton Works
Skratch Labs To Bring Bacon* to USA Pro Challenge. Cyclists Rejoice.
Company believes real food made with ingredients you can pronounce is better than scientifically engineered energy bars and gels.
Boulder, CO (August 15, 2013) - Skratch Labs announced it will be the “Official Nutrition Partner” of one of America's biggest bicycle races, the USA Pro Challenge. The Skratch Labs crew will oversee menus and food preparation for all USAPC riders and staff, from start to finish, as well as prepare unique on-the-go "portables" for the athletes to consume during the race itself. For athletes used to constantly having to choke down heavily processed energy bars and gels, Skratch Labs’ involvement comes as a welcome surprise. “If I could bring one thing to every race on the calendar it would be nutritional support from Skratch Labs.” said pro cyclist and USPC competitor Craig Lewis.
Additionally, the Skratch Labs Mobile Kitchen will be on the race route each day giving fans a taste of how the pros eat. The company plans to cook burritos from scratch every day and give them away at no cost. Founder Dr. Allen Lim explained the concept behind the homemade food, “Our company is called Skratch Labs as in, made from scratch. Everything that comes out of our mobile kitchen has to fit that name and be something we would make for our own friends and family. Plus, free burritos make people happy.”
Skratch Labs was born out of a need to solve the problem of gut rot and flavor fatigue among athletes. The Skratch Labs Exercise Hydration Mix, is an all-natural sports drink with fewer calories, more electrolytes and is flavored only with real fruit. Their two cookbooks, The FEED Zone and Feed Zone Portables, provide superyummydelicious and easy to make recipes for active humans. “It’s not rocket science. Real is better,” said Dr. Lim, who started making the drink mix from scratch in his kitchen to solve the stomach issues of the pro-cyclists he’s trained for fifteen years and followed that up with two best selling cookbooks.
Skratch Labs is a privately held company based in Boulder, CO.
* Burritos and portables containing bacon will be from happy farm-raised pigs only. None of those factory farming shenanigans for us. For vegetarians and non-bacon-eaters, we may not understand you, but we love you and will have vegetarian portables and burritos on hand.
About Skratch Labs
Founded by renowned sports physiologist Dr. Allen Lim, Skratch Labs’ philosophy is to use real food as the optimal source of nourishment for sport and life. Lim’s recent collaboration with Chef Biju Thomas on ‘The Feed Zone’ and ‘The Feed Zone Portables’ cookbooks started a revolution in the way athletes think about fuel for activity and recovery. Skratch Labs provides ready-made products to help complement this lifestyle, beginning with their Exercise Hydration Drink Mixes.
Skratch Labs Hydration drink mixes continue to grow in popularity with cyclists, runners, triathletes, lawn mowers, yoga class takers, climbers, hikers, motocross riders, NASCAR drivers, military organizations, youth sports participants, firefighters, and everyday regular people.