Seek & Enjoy: K2 Snowboarding Unveils New 2014 Product and Website

Author:
Updated:
Original:

Snowboarding is all about the experiences had with friends, riding rails or slashing chest-deep pow, breathing fresh mountain air and seeking out what you enjoy. It’s human and simple. K2 Snowboarding’sfresh new 2014 product and redesigned website echo what it means to Seek & Enjoy with industry-leading gear built for all styles of riding and a site that breathes the true spirit of snowboarding. 

“We are stoked with our new site and product lines and the way both really support and focus on our message of Seek & Enjoy. One of the key ideas behind that message is that there is no wrong way to enjoy snowboarding,” said Hunter Waldron, K2 Snowboarding’s Global Brand Director. “From the backcountry mindset of Kwicker to the park-riding focus of the Hit Machine, no one seeks the same thing. By showcasing our wide range of products you can see that we support all ways of seeking out and enjoying good times on snow.”

chopper

With a deep-rooted history of raising the bar when it comes to infusing new technology into riding, K2 continues to push the progression of snowboarding with standout innovations including this season’s revolutionary Kwicker™ system– the lightest, fastest splitboard system on the planet. Kwicker feels like feathers on your feet compared to standard splitboard set-ups and shaves transition times in half with its user-friendly, integrated platform. The new aircraft- aluminum grade, pinless Kwicker™ BC Binding is based on K2’s Clicker technology, but enhanced with a sophisticated interface and less moving parts. The new Stark boot brings the whole system together with its outsole and attachment system and performance-enhancing technologies like Endo Construction™ and Boa® Conda™. This second-to-none bomber backcountry system is compatible with all K2 splitboards, as well as other manufacturers.

kwicker

Bringing a new level of pop and stability to K2’s Baseline offering, the new Lifted Technology takes the flat between the feet and simply raises it. This adds snap while maintaining the tracking precision of a flat board. This year’s artistic, award-winning Happy Hour comes complete with Lifted, Tweekend, and Ollie Bar™ construction, giving it the right amount of responsiveness and dialed-in control for ultimate shredding appeal. The new all-mountain Slayblade also features Lifted.

Inspired by K2’s team riders, the new twin-shaped, freestyle Hit Machine is equipped with the playful, yet stable feel of Freestyle Baseline with Tweekend™. With graphics by K2 Team rider Danny Larsen, this deck will be the one you can always rely on to keep you stoked.

hitmachine

K2’s Tweekback enters its sixth year of 100-percent pure urethane highbacks. No other company has more experience and know-how when it comes to design and durability of Urethane highbacks. With four new designs for 2014, including the Hurrithane, Tweekback is now offered in three distinct flex options to match any riding style.

Devoted to safety and fun in the backcountry, K2 has added a couple new pieces to its Backside Tools collection, including the multi-purpose Rescue Shovel Plus Ice Axe and 25-liter Tatoosh Backpack.

The slick newK2snowboarding.com is faster and easier to navigate and includes interactive and detailed product pages. Loaded with videos, technology descriptions, athlete news and social media, the redesigned site is your happy portal into K2 and everything about the brand.

In addition to the new gear and site, K2 will be launching its four-part web series “K2 Snowboarding’s Seek & Enjoy Sessions – Whistler.” The teaser drops in early November, and all episodes will be featured on Snowboarder magazine through December.

“If you are out there exploring and expanding your riding, K2 is with you and has the gear and web community hub to support you,” said Waldron.

To check out all the 2014 radness, download a catalog, and find a dealer near you, head over to: k2snowboarding.com.

Seek & Enjoy.

Related

homepage

Ride Snowboards Unveils New 2014 Gear + Website

SEATTLE, Wash. (July 23, 2013) – Though the summer temps still beg for boardshorts and flip flops, winter is always on the brain at Ride Snowboards as they launch their new 2014 website complete with all the spiciest goods for snow.For more than 20 years, the youthful, innovative ...read more

C14_K2_HAPPY HOUR_154

K2 Snowboarding Launches New Website & 2016 Product

SEATTLE, Wash. (Sept. 21, 2015) – With more than 25 years of setting the bar in snowboard innovation, technology, and design, K2 Snowboarding continues to push the limits with their new 2016 gear. This season, K2 introduces a fresh, new, easy-to-navigate website for an enjoyable ...read more

33

K2 Snowboarding Unveils Fresh New Website & 2015 Product

SEATTLE, Wash. (Aug. 20, 2014) – With more than 25 years of pushing the envelope of snowboard innovation and technology, fueling rider stoke, and growing the sport, K2 Snowboarding has the gas pedal pinned for a 2014/15 season packed with smiles, high fives, and memorable ...read more

ride_1516_alter-ego_155 2

RIDE Snowboards Unveils New Website + 2016 Gear

SEATTLE, Wash.– Just in time to raise your stoke level for the upcoming season, industry leader RIDE Snowboards launches their fresh new website complete with a 2016 collection of boards, boots, bindings, and outerwear that will get you thinking snow. For more than 20 years, RIDE ...read more

Seek & Enjoy

K2 Snowboarding Launches “Seek & Enjoy Sessions: Whistler” Video Series + Contest

SEATTLE, Wash. (Nov. 18, 2013) – K2 Snowboarding is bringing the stoke to the season. Today, the established snowboard industry leader unleashes the first episode of its new, four-part web series "Seek & Enjoy Sessions: Whistler.” The artistically-shot series documents the place, ...read more

K2 Snowboarding Collects 8 Awards for 2014 Gear

SEATTLE, Wash. (Dec. 12, 2013) – Four different snowboards, three boots, and a pair of bindings from K2 Snowboarding's new 2014 line have been selected by numerous media outlets as the best gear for the season. Recognized by Backcountry magazine, TransWorld Snowboarding, ...read more

jones-logo.official-logo_medium

Jones Snowboards Debuts New Website Featuring 2016 Product Collection

Truckee, CA - Jones Snowboards is thrilled to unveil a newly redesigned website at www.jonessnowboards.com featuring their award-winning 2016 product collection. Clean lines, a streamlined user interface, a new blog format and refined product info are highlights of the website. ...read more

Competitive Cyclist Homepage

Competitive Cyclist Unveils New Website

PARK CITY, Utah (Aug. 15, 2013) – Today, Competitive Cyclist launches its new and improved website with features that enhance the overall customer shopping experience. From the new innovative Bike Build tool to easy-to-use navigation, the new site makes purchasing the right bike ...read more

Ride Snowboards Drops “Because of Snowboarding” Film Teaser

SEATTLE, Wash.– Snowboard industry leader Ride Snowboards has joined forces with production company The Solidarity Union to create the six-part short film series Because of Snowboarding. With the recent launch of the series’ teaser, Ride will debut the first full episode in ...read more