RIDE Snowboards Unveils New Website + 2016 Gear

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SEATTLE, Wash.– Just in time to raise your stoke level for the upcoming season, industry leader RIDE Snowboards launches their fresh new website complete with a 2016 collection of boards, boots, bindings, and outerwear that will get you thinking snow. For more than 20 years, RIDE has been producing industry-leading products for all types of riding and for 2016 the brand has hit the gas even more with their tech and gear.

“After a year of hard work and dedication we are beyond proud to finally debut the new RIDE line to everyone across the globe,” said Sean Tedore, Global Brand Director at RIDE. “Created with a ‘design what we want’ attitude inspired by the team and RIDE fans around the world, this group of products has something for everyone!”

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Packed to the gills with hardgoods, outerwear, and accessories, RIDE’s clean new site offers an upgraded layout and easy-to-navigate features for efficient exploration of goods, tech info, high-profile athlete team news, and more. Providing an enjoyable online experience that gets you fired up to ride, the site offers more opportunity to dive deep into the right gear for your riding style.

The fine-tuned Board Finder is back and beefed-up for 2016, and allows users to plug in their riding style and stats to help find the perfect match and ideal set-up. The all-new Outerwear Finder makes finding the perfect kit easier and more personalized than ever no matter what conditions you find yourself shredding in – RIDE’s got you covered.

The 2016 men’s board collection features a selection of killer whips offering RIDE’s proprietary Slimewall® sidewall technology, a skate-inspired urethane technology that leads the industry and adds maximum responsiveness and durability to every board. Slimewalls® provide an extra-smooth ride, absorbing high-speed vibrations and providing superior quality. The tech is featured in: the all-mountain Highlife UL, new park-inspired Burnout, re-engineered Berzerker, versatile Alter Ego, and do-it-all Machete GT – to name a few.

For female riders, the sweet OMGfeatures a new asymmetrical sidecut for maximum versatility and stability in the park, and instantly grabs your attention with its flying donuts topsheet. Combining the new shape with Roll In Slimewalls® makes for a smooth, chatter-free ride that keeps you comfortable and on the hill longer. The all-mountain freestyle Hellcat has been re-engineered and loaded with premium materials to make it the ultimate stick for no-BS riding.

For 2016, RIDE has partnered with Michelin® Tires to launch the exclusive Michelin® Peak Sole – a cutting edge boot sole design that capitalizes on the Michelin® tire material technology to offer premium tread stability, durability, and adaptability. The Peak Sole is featured in the men’s Trident and Insano, and women’s Cadence boots. 

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When is comes to bindings, RIDE’s motto is #TrustInAluminum. Featuring bindings with an aluminum alloy that is lightweight, responsive, and durable, this tech allows the binding base to be much thinner and have a smaller footprint than a plastic chassis. Featured aluminum bindings include: the men’s El Hefe, all-new Rodeo LTD,Revolt, and women’s Fame.

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For keeping the elements at bay and you riding strong, RIDE introduces the new men’s Monthaven Jacket and Holman Bib. Featuring 37.5™ Technology by Cocona® for the ultimate in weatherproof protection and breathability, these pinnacle pieces set the standard for rider-specific outerwear. The clean lines, great fit, and attention to detail make this a winning combo for endless days of doing what you love to do – snowboard.

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Check the new site here: http://ridesnowboards.com.

Now, go tell your friends!

About RIDE Snowboards:

Team driven and authentically built by passionate individuals deeply rooted in snowboarding. RIDE connects snowboarders with an inclusive outlet to express their individuality based on heritage and style. With over 22 years of snowboarding history and products that truly stand the test of time, the RIDE plan is simple; surround yourself with the most bad ass influential individuals who love snowboarding and listen to what they say. Founded in Redmond, Wash., in 1992 and currently based in Seattle, RIDE is a worldwide leader in the snowboard industry RIDE offers a full range of snowboards, boots, bindings & apparel. For the latest, please visit: ridesnowboards.com.

Media Contact: Keith Cozzens | Verde Brand Communications | keith@verdepr.com | 970.259.3555 x122

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