Ruffwear Makes Outside’s Best Places to Work—Celebrates 22 Years of Bring Your Dog to Work (Every)Day

 Mo & Jada

Mo & Jada

{Bend, OR}—Twenty-two years after developing a waterproof collapsible bowl for dogs, and establishing the outdoor performance dog gear category, Ruffwear has been named one of Outside Magazine’s Best Places to Work. Many companies understand that employee success depends heavily on work-life balance, along with company benefits that promote a healthy, active lifestyle. Outside has identified the top 100 employers who do just that.

“Ruffwear is honored to be one of the progressive companies selected for Outside’s 100 Best Places to Work,” said Patrick Kruse, Ruffwear Founder/R&D Director. “We believe a work-life balance bolsters the communities and environments we choose to live, work, recreate and thrive in. Bravo to our pack members, Ruffwear's employees, for being the difference we want to see in the world. And thanks to Outside and its effort to shed light on the benefits that happiness brings to the success of people, and in turn, the success of business.”

Companies from across the country entered a two-part survey process for the Outside Best Places to Work. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems, and demographics. The second part consisted of an employee survey to measure personal experience. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration and survey process, analyzed the data, and determined the final rankings. The complete list of Best Places to Work is available at Outside Online

"This year’s collection of Best Places to Work finalists showcases companies that make employee health and happiness a point of pride," said Outside associate editor Greg Thomas. "These are employers that incentivize Outside’s core ideals of getting out, being active, and having fun.

As one Ruffwear employee explained on their survey, “I feel as though this company is really an extension of my family. I truly care for and respect everyone that I work with. We work hard, but we have fun, as well. Plus, we take our dogs to work—which I personally love. How can you not be happy with your fuzzy friend sitting next to you.”

Ruffwear recognizes the value that dogs bring to the brand and work environment, and also prioritizes time outside for employees and their dogs. With paid days off to test gear, a portion of race registration fees covered, and active involvement in organizations that protect open spaces for dogs and humans to enjoy and those that connect adoptable dogs with outdoor-loving humans, Ruffwear shows that humans and dogs are both integral components to the company’s success.

For more information on the dogs and people who work at Ruffwear each day, please visit the Ruffwear blog.

Ruffwear's mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Ruffwear Performance Dog Gear™ combines technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer. 

Ruffwear is committed to enhancing the lives of all dogs and their human companions through relationships with Best Friends Animal Society and The Conservation Alliance. Through its Ruff Adventure Dog adoption program with Best Friends, Ruffwear covers the cost of adoption fees and travel expenses for newly adopted dogs from their Kanab, Utah Sanctuary, as well as a new Ruffwear collar and leash to go home with. To date, 50 dogs have been placed in their forever homes through the program. By protecting wild places for their habitat and recreation values through membership in The Conservation Alliance, Ruffwear works to ensure there are plenty of wild, open spaces for dogs and their humans to enjoy together.

Based in Bend, Oregon, Ruffwear sells their products through specialty pet and outdoor retailers as well as at For more info on this and other Ruffwear Business Unusual stories, please contact Kate Ketschek, or 603-828-1050.

Outside is America’s leading active lifestyle brand. Since 1977, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ for the iPad, Outside tablet edition, Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company.

Best Companies Group works with national and local partners around the country and internationally to establish and manage Best Places to Work, Best Companies, and Best Employers programs on a national, statewide, regional and industry basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence.