+ Backwoods Host Austin All-Day Block Party To Launch Toad&Co Store-in-Store


Chattanooga, Tenn. –, the online and mobile resource for “where to go outdoors,” has partnered with Toad&Co and Backwoods to celebrate the launch of the new Austin-area Toad&Co store-in-store. The All-Day Block Party will take place on Saturday, February 28th from 10am-6pm at the Backwoods, Austin retail store in Bee Cave, Texas and will include food, drink and the launch of the Toad&Co’s new Spring Collection.

Toad&Co, Backwoods, and have partnered since 2012 to curate 103 RootsRated outdoor activities and destinations, for Austin residents and visitors alike. “Austin, Texas is a southern epicenter for outdoor lifestyle and progressive culture,” said Toad&Co’s CEO Gordon Seabury. “Making it easier for people to get outside and explore what Austin has to offer has been our mission from the beginning. The Toad&Co brand is all about sharing good times, in good company, and this Backwoods event embodies who we are at our core.”

Event details: When, What & Where:

Saturday, Feb. 28th at 10am-6pm

All-Day Block Party with food, drinks, & good company


12921 Hill Country Blvd.

Suite D2-145

Bee Cave, TX 78738


For more information, click here.

Backwoods will also play host to one of the first in-store iPad kiosks. The in-store freestanding kiosk will allow Backwoods customers to search and digitally share descriptions and directions to new outdoor experiences in and around Austin. “Offering a premium level of service and customer experience are our primary goals, and the RootsRated kiosk is a hand-on tool that helps us to provide just that,” said Aaron Franz, Backwoods Marketing Manager.


About Founded in 2012, RootsRated is a digital platform providing comprehensive information about outdoor recreation. Designed for active outdoor enthusiasts, RootsRated content delivers detailed information about local destinations for the most popular outdoor pursuits. Content is curated by local experts and created in partnership with leading outdoor specialty retailers. To learn more about RootsRated, please and download theiPhone app.

At Toad&Co (formerly Horny Toad Activewear), we believe that the choices we make are as important as the clothes we create. Founded on the idea that you should never have to choose between living well and doing good, our clothes are meant to inspire you to live your fullest life. We do our best to make choices that are socially and environmentally smart so you can feel as good as you look. Live well, do good and keep good company.

Media Contacts:

Erin Brosterhous

Inside Out PR on behalf of


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