Melbourne, AUS (Nov. 27, 2014) – Melbourne-based performance apparel company PROJECT clothing®, has engaged SPARK Communications to manage its public relations outreach and specialty market strategy for its introduction to the US outdoor and winter sports markets. The company will exhibit at Outdoor Retailer Winter Market for the first time January 21-24, 2015 in Salt Lake City.
PROJECT clothing, highly regarded as manufacturers of performance athletic apparel, which utilizes clinically proven Celliant® technology, is introducing a new line of innovative winter sports outerwear and has hired Denver-based SPARK because of their outdoor experience, media relationships and PR expertise.
Graeme Clarke, PROJECT clothing President and CEO, explains his inspiration for the product and the new market expansion. “We’ve been working hard to develop a new line of high-performance technical outerwear, taking our knowledge and experience from our athletic apparel to the growing population of outdoor and snowsports enthusiasts. With our passion for performance and the outdoors and our partnership with Celliant, the logical next step for us is the outdoors and snow sports where our technology can definitely heighten comfort and performance. We believe that SPARK can clearly map the way for us.”
The company will debut its new line of three technical ski/snowboard jackets with accompanying pants at OR, including the Arctic, the Downhill and the Powder.
POWDER: Created for that perfect bluebird day in knee-deep powder, the PROJECT POWDER ski jacket consists of a waterproof 15,000 membrane outer shell with a Celliant sports mesh liner and a host of essential details. The impermeable outer layer with a Celliant fabric liner, clinically proven to absorb and recycle the skier’s body heat to increase blood flow and performance, ensures all day warmth and comfort, and superlative function. Lightweight and nimble, the POWDER boasts a plethora of features. MSRP $299
DOWNHILL: Designed for that hardcore, dedicated skier who maximizes time on the slopes, stopping only for the never-fast-enough ride back up the lift, PROJECT’s new DOWNHILL has the added advantage of a 100 g/sm Celliant polyester lining, which is clinically proven to recycle the heat generated on each run to ensure maximum warmth and comfort during the ride back to the top. The Downhill, with its accompanying feature-laden pants, caters to the broad range of skiers and boarders, from the seriously social skier to the most extreme downhiller. The Downhill offers a powerful set of meaningful features. MSRP $399.
ARCTIC: PROJECT’s smart ARCTIC jacket is designed for those who are heading into extreme sub-zero winter environments. Featuring a 30,000-membrane storm sealed outer fabric, coupled with Celliant-infused premium 850 goose down insulation, this lightweight high performance jacket is the ultimate for those adventuresome skiers/boarders going off piste and needing the very best of the latest technology. The ultimate Arctic offers invaluable features. MSRP $499.
SPARK will introduce PROJECT to all core specialty markets in trade and consumer news resources, while advising on a potential new athlete programs and a schedule of strategic events.
Founder and Director of SPARK, Peter Downing says, “It is both a privilege and an honor to introduce this innovative brand and their top notch team to the outdoor recreation marketplace. PROJECT clothing has charged us to communicate effectively to the outdoor and winter sports enthusiast looking for feature-filled warmth and comfort on the mountain. We are thrilled PROJECT clothing has chosen us to launch the brand to the US outdoor market and are excited to introduce them to our US media and consumers.”
About PROJECT Clothing
Australian owned, PROJECT clothing produces technical performance apparel for a wide range of sports and athletes. Tackling each new product as its own unique and highly specialized project, PROJECT continually develops new technologies, utilizing the latest fabrics, and thoughtfully explores styles and cuts to maximize athletic comfort and performance. After years of producing technical performance wear for triathletes, runners and volleyball, PROJECT is taking its time-tested approach to innovation and apparel to the outdoor industry. For more information visit project clothing.com.au.
Serving a wide range of national and international clients since 2001, SPARK is an experienced and knowledgeable communications and brand marketing firm for a wide range of businesses, including those in the outdoor and ski industries. With expertise in customer-focused, personalized public relations, SPARK has built a loyal client base of new and established businesses in a diverse array of industries. In addition to public relations, SPARK also offers the range of branding, marketing services, event planning and implementation, and promotions. Among SPARK’s current clients are iNeverSolo, Pakems, Novinda, and PEAK Resources, among others.
For more information, please contact:
Peter Downing: 720.261.6766 and firstname.lastname@example.org