Peak Design Proudly Unveils the Everyday Bag Line


San Francisco, CA (July 12, 2016) Peak Design, one of the most exciting and innovative makers of essential carrying equipment and camera accessories in recent years, is proud to unveil the next generation of Everyday Bags poised to change the way you carry your life: The Everyday Backpack (in 2 sizes), the Everyday Tote, and the Everyday Sling. The newly unveiled Everyday Line delivers another complete rethinking of essential carry in the company’s sixth and most ambitious Kickstarter undertaking yet.

Following the most talk-about and awarded bag design of 2015—the Everyday Messenger—the Peak Design design team set out to create an entire line of bags with unmatched adaptability, expandability, access and organization. While the unique demands of the modern photographer were kept top-of-mind, the new Everyday Line of backpacks, slings, and totes delivers re-imaged carrying solutions that better accommodate and serve the lives of urbanites, creatives, bike commuters, parents, travelers, adventurers, and everyone in-between.

“For us, the Everyday Messenger wasn't a bar to leap over but a foundation to build on,” commented Adam Saraceno, Marketing Director for Peak Design. “Last year, we learned how to apply our design acumen to the bag category. This year, we're finishing what we started with a full lineup of bags, all of which have been painstakingly crafted to meet everyday carry needs better than, in our humble opinion, anything else out there.”

The newly unveiled Everyday Bag Line feature weatherproof construction of premium, lightweight materials, all custom hardware, elegantly clean aesthetics and a lifetime guarantee. All bags feature dedicated carry for laptop/tablet devices and tripods, and have discreet built-in luggage straps. The Everyday Bag Line will delight adventurers with ambitions large or small, will provide streamlined workflow for professionals, and flexible storage and adaptability for vagabonds.

Available exclusively on Kickstarter, starting 7/12/16.


Beautiful, intelligent and adaptable, the Everyday Bag Line will change the way you carry your life. Crafted by a team of designers, engineers, and photographers to meet the needs of everyone in the modern world; we made these bags for you.

The Everyday Backpack

​An intelligently re-designed backpack that adapts to your gear, lifestyle, and environment, the Everyday Backpack was created by a team of designers, engineers, and photographers to meet the needs of creative, adventurous people.

Available in two sizes, the Everyday Backpack features fast access to all internal parts of the bag via dual weatherproof zippers and no-look, one-handed, patented MagLatch™ top hatch closure. A weatherproof 500D synthetic canvas shell on the exterior of the bag sheds water and provides durability, while a minimal amount of dangling straps, adjusters and tails help to maintain a clean, elegant look. Like its predecessor before, the Everyday Backpack has been designed to conquer organization. Internal, endlessly configurable FlexFold™ dividers protect and organize a full pro photography kit or any other daily carry, and internally padded accessory pockets keep your small things in check. Long haul travelers, and around-the-block commuters will appreciate the bag’s integrated luggage strap for easy and secure roller-top carry, concealed external passport and travel document pocket, and externally accessed 15” padded laptop sleeve.

  • Lightning fast access to all parts of the bag via dual side zips and MagLatch™ access top hatch.
  • Unrivaled external carry via 2 stretchy wraparound side pockets and a unique tuck-away mesh panel. Carry drones, tripods, yoga mats, groceries...anything you can think of.
  • Internal expansion provided by the adjustable MagLatch™ closure.
  • FlexFold™ dividers give endless internal organization options.
  • Available in two sizes: 2​2L and 32L

Everyday Tote

The classic tote, completely reimagined to protect, organize, and provide lightning-fast access to your photography and everyday gear.

Available in two colors, the Peak Design Everyday Tote is the classic tote, completely reimagined to protect, organize, and provide ease of access to your photography and everyday gear. Lined with a high-density foam-padded cotton twill and accented with leather details, the Everyday Tote is ideal for carrying essential photography, work, baby, or day-to-day gear. Easy-open side panels let you quickly access your gear without having to take the bag off your shoulder and internal origami inspired FlexFold™ dividers eliminate wasted time spent searching for your belongings. Reinforced magnetic closure strip opens and seals the main opening instantly and effortlessly. As with all bags in the Everyday Line the Everyday Tote is constructed using a beautiful weatherproof waxed Kodra™ shell.

  • The benefits of a classic, premium tote (beautiful aesthetics, cavernous interior) but with brilliant accessibility organization features.
  • FlexFold™ dividers give endless internal organization options, and allow gear stacking.
  • Dual side access panels let you quickly get in and out without removing bag from shoulder.
  • Magnetic top clasp keeps bag weatherproof. Premium leather handles & trim.

Everyday Sling

The ultimate low-profile, quick-access day bag for light carry and daily excursions. Ideal for photography essentials, minimalist on-the-go carry.

The Everyday Sling is the ultimate low-profile, quick-access day bag for light carry and gear minimalists. Hugely expandable outer pocket accommodates jackets, snacks, and other everyday carry, while weatherproof zips allow access to padded main compartment and expandable outer compartment. The Everyday Sling also features a dedicated protective sleeve for tablets up to 10” and zippered internal pockets to protect sensitive items. For those on the move, quick-adjusting seatbelt-style strap gives immediate access to bag without taking it off the body and an ambidextrous sling strap is internally padded for all-day comfort when carrying heavier loads.

  • Lay-flat design lets you pack the Sling in your luggage and use as an excursion bag while traveling.
  • Protective main compartment with FlexFold™ dividers, and cavernous expandable secondary compartment for additional everyday carry.
  • Internally padded quick-adjusting cross-body sling strap
  • Utility straps for external carry of tripod, yoga mat, etc.

About Peak Design

Peak Design began as a professional-grade camera accessory brand dedicated to engineering thoughtful solutions to improve the way photographers transport and manage their cameras. Born out of a successful Kickstarter project in 2011, Peak Design has returned to crowdfunding 5 times to bring over 20 innovative, durable products to likeminded photographers and adventurers. The company’s most recent Kickstarter project, the Everyday Messenger Bag, won nearly $5MM in funding, breaking category records and ushering Peak Design into a new product category — carrying and bags. The San Francisco based company now designs products not just for photographers, but also travelers, commuters and the creative class. For more information, visit


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