OXX Hires Kent Brown as New CEO and President


Former Coleman VP tapped to lead rapidly expanding rugged-appliance brand

GRAND RAPIDS, Mich. (May 5, 2017) – OXX Inc., manufacturer of the heralded COFFEEBOXX ultra-rugged coffeemaker, is proud to announce the hiring of Kent Brown as the brand’s new CEO and president.

A 25-year veteran of the consumer-durables industry, Brown comes to OXX from iconic outdoor-gear manufacturer Coleman, where he served as vice president of sales, trade marketing, and retail. Prior to Coleman, Brown held management positions at TruSouth Oil, Hopkins Manufacturing Corporation, Radio Systems Corporation, and Newell Brands.

“As the first builder of exceptionally tough appliances designed for use outside of the home, OXX pioneered the rugged-appliance category,” says Brown. “I’m honored to be trusted to lead this vibrant brand into an exciting future. Using the COFFEEBOXX as our launchpad, we’re primed to bring a new world of products to market. The upside is unbelievably high.”

OXX’s flagship product is the COFFEEBOXX, the world’s toughest coffeemaker. Built to brew premium coffee in the world’s most challenging environments, the COFFEEBOXX quickly delivers hot cups to the hardest working people on earth—from construction sites across North America to military bases in Afghanistan. OXX has also recently introduced a new coffee brand, Workhorse Coffee, which comes in two blends: 2x Caffeine and Dark & Bold.

“We are thrilled to have found Kent,” says Jim Doan, founder and COO of OXX. “OXX is in the business of providing supremely durable appliances that have never been available before. Given Kent’s deep experience in consumer products and extensive business acumen, we can’t wait to see where he’ll take OXX.”

The COFFEEBOXX brews using single-serve coffee pods and works with all Keurig® K-Cup®-compatible pods. All COFFEEBOXX products and accessories, as well as Workhorse Coffee, can be purchased at OXX.com/shop.

View and download imagery OXX imagery here: https://inbackbonemedia.box.com/v/OXX-PR.


About OXX: As the pioneer of a new category of ruggedized appliances, OXX® builds premium products for people who work and play outside. The OXX COFFEEBOXX™ is an ultra-rugged, portable coffeemaker designed for the toughest jobsites, as well as outdoor pursuits like hunting, boating, tailgating, RVing, and more. Located in Grand Rapids, Michigan, OXX was founded in 2012 by entrepreneur Jim Doan. Follow OXX on Instagram, Facebook, and Twitter and visit OXX.com for more.


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