Outdoor Tech Makes Debut with Madison at iceBike* in UK

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LOS ANGELES, CA (February 20, 2014) – What better way to form a deal than over a drinking game at ISPO, which is exactly what went down between Outdoor Tech and Madison Distribution last month. Not only did ODT take the game; they ultimately won in a much bigger way in that Madison is now the official Outdoor Tech distributor for the UK and Ireland. With a firm grasp in outdoor products and established connections within the UK technology market, Madison is sure to boost Outdoor Tech’s international presence in a big way.

"Outdoor Tech is beyond stoked to have Madison be its exclusive distributor in the UK,” says VP of International Sales, Bobby Ali. “Madison is a top distributor and has helped build great brands in the UK like GoPro, Thor, Shimano and Garmin to name a few. Outdoor Tech has a very wide range of wireless audio products that sell into a wide array of distribution channels, and it is rare to find one distributor that excels in all these channels like Madison.”

"I don’t remember much about a drinking game, but Madison is über stoked about being the exclusive Outdoor Tech distributor in the UK and we believe the brand has massive potential,” says Dominic Langan, CEO of Madison.

Outdoor Tech will be making its debut into the UK market at Madison’s iceBike* 2014 trade show, February 25th – 27th. For more on this event, go to www.icebike.co.uk. To see the entire line of rugged, Bluetooth wireless audio products by Outdoor Tech, check out www.OutdoorTech.com

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