NICHE Snowboards Picks Up Momentum as Public Relations Agency of Record


October 8th, 2013 - Salt Lake City, UT- NICHE Snowboards, makers of high quality, eco-friendly snowboards, is excited to introduce their 2013/2014 line with a boost from Momentum Media PR to help share the brand’s story with the world. NICHE snowboards blends premium craftsmanship and unique artwork with eco-friendly materials and production, creating a great ride from big mountain and deep powder to parks and pipe.

In a tight collection of 5 boards, including the award-winning Knew, NICHE offers modern boards for the design-driven rider. The brand looks to Momentum to bring their brand and story to snowsports die-hards and style-savvy, conscious consumers. NICHE selected the agency based on their track record of reaching the core outdoor and snowsports markets, while driving awareness in the greater mainstream consumer mindshare.

“We are thrilled to be working with Momentum Media during such an exciting time in our business,” said Kirsten Kolter of NICHE. “Momentum's experience and sophisticated understanding of our industry will help NICHE create brand awareness and meet our business goals. Momentum had a clear vision of our customers and business needs from the very first phone call, and we are looking forward to a long lasting relationship.”

As a company of riders, NICHE is driven to create the best performing snowboards, while decreasing environmental impact. NICHE entered the snowboard market with the idea that quality and sustainability were not mutually exclusive. All NICHE snowboards are built in small production runs and hand-finished in Austria, substituting traditional components with regionally sourced, eco-friendly, recycled, and non-toxic materials.

“We’ve always been big fans of high quality brands and products that offer premium performance with a sense of style,” said Alycia Cavadi, principal at Momentum Media PR. “The NICHE team is a passionate one – both as riders and as people, with great energy and a fresh offering to add to the snowsports space, positioned to create a new – well, niche. We’re stoked to head into winter with NICHE – a true stand-out brand, and a brand new story to share.”

With NICHE’s desire to help drive the snowboard industry toward more eco-friendly best practices, the partnership with Momentum will help grow the brand’s audience and share its vision with new, liked-minded consumers.

About NICHE Snowboards

NICHE Snowboards is based out of Salt Lake City, Utah and are crafted in a small town in Austria. Founded by a fusion of skilled craftsmanship and creative ideas, NICHE ’s focus is on high quality and environmentally friendly snowboards. NICHE is rider owned, and passionate about making boards that are lighter, more snappy and more durable than most traditionally constructed decks. To learn more about NICHE Snowboards, check out: http://NICHE


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