New Men’s and Women’s Urban and Luxe Lines for Fall 2015

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Portsmouth, NH (January 21st, 2015) - Dare 2b, a fresh, young snow and ski brand from the U.K, expands its U.S offering in 2015 with a new and redesigned men’s Urban and women’s Luxe collections. The collections incorporate technical outerwear functionality with additional style for everyday use.

For those who want to be seen on the slopes or on the streets, the new Urban and Luxe categories address all the needs of today’s youthful consumer who wants the best of both performance and style.

The men’s Urban line features a variety of fabric weights to combat all weather conditions, but with muted tones for true lifestyle appeal. The women’s Luxe range incorporates new, fuller indulgent faux fur trim, monochrome coloring, luxurious fabrics and additional layering pieces for a complete capsule range.

Men’s Venturous Jacket

The Venturous jacket is the ideal crossover jacket, perfect for a day on the hill and a night on the town. Stylish and packed with technical features, the Venturous includes a waterproof and breathable 4-way stretch fabric with a water repellent finish and taped seams. Magnetic closure storm flap enhances the sleek design while also keeping the snow out. Underarm ventilation zips, adjustable cuffs and shock cord hem, detachable hood and snow skirt, warm tough scrim quilted lining and more. Available in highland green texture and black texture in sizes XS-XXXL. MSRP $250.

Women’s Imitate Jacket

A feminine and stylish jacket that works hard to keep any snow bunny protected from the winter cold. Features include a high shine nylon fabric and attached hood with removable faux fur trim for style, water repellent finish, synthetic down insulation, adjustable hem, and more for true performance that cross from snowy day to night. Available in black, seville red, white, freshwater blue, and performance purple in sizes 2-16. MSRP $160.

Links:

Dare 2b: dare2b.com

Facebook: facebook.com/dare2bwelcometoourmountain

Twitter: @dare2bonline

About Dare 2b

Dare 2B is a mountain sports brand offering innovative and fashionable ski and sportswear to those who are all about having fun on the mountain. Urmston-based in the UK, Dare 2b is owned by the Black family who have over 80 years and three generations’ experience in making high quality waterproofs. The Dare 2b brand was established in 1999, and today is widely sold throughout Europe. It is currently expanding its distribution in the U.S. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain. 

PRESS CONTACT:

Tara Coyle

Terra PR

307-733-8777

Tara@terrapublicrelations.com

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