Wichita, KS – February 20, 2017 – For five decades, INVISTA’sCORDURA® brand has been shaping the world of military gear, workwear and outdoor apparel. Throughout 2017, the brand will be celebrating its 50 year love affair with durability with the launch of its new anniversary microsite – CORDURA.com/50Years – designed to showcase the brands, mills, collaborations, and innovations that have been a part of its durable journey.
Since 1967, the CORDURA® brand has been working with industry leaders who have helped sculpt and evolve fiber and fabric technologies, pushing the boundaries of innovation. The passion and experience that its valuable authorized mills, brand customers and collaborative partners dedicate day in and day out have helped build its reputation for high quality, durable fabrics.
“As we celebrate our 50th anniversary, we want to honor those who have been with us along the way,” said Cindy McNaull, global CORDURA® brand and marketing director. “Our new CORDURA.com/50Years microsite allows us to not only tell our own story, but is also a platform for others to share their experiences and memories as we nod to our durable heritage and look forward to fifty more years of innovation together.”
The new microsite features real-time news and stories including an exciting 50 @ 50 innovation spotlight detailing the brand’s new technology launches, cutting-edge collaborations and major milestones in its anniversary year. The microsite also invites brands, mills, consumers and media partners to leave their own long-lasting legacy by sharing durable memories, experiences, and favorite products through the decades.
To learn more about the latest news or share your CORDURA® brand story, visit the microsite here, or track the #CORDURA50 hashtag on social media.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, or our Facebook and Twitter pages.
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