Mountainsmith & Setton Farms Host Beards & Brews Booth Party for CDTC

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Golden, CO (January 22nd, 2015) — On the second day of ORWM15, Mountainsmith will partner with Setton Farms to raise money for the Continental Divide Trail Coalition (CDTC). From 4:00 p.m. to 6:00 p.m. on Thursday January 22nd, attendees can stop by the Mountainsmith booth #8027 to celebrate while snacking on Setton Farms Pistachio Chewy Bites, and sipping ice-cold PBRs to raise awareness and cold hard cash for the CDTC. For extra credit doing your best impersonation of "The Real Hiking Viking" or showing up with a beard will get you a free drink; otherwise a $1 suggested donation gets you a brew. 

Mountainsmith will also sell 100 of their new wearable Hemp Cooler Tubes at a show discount in three 30-minute phases, starting at 4:30, 5:00 and 5:30. These coolers have been hotly anticipated, and we expect to sell through them quickly, rapidly raising funds for the CDTC. Celebrity hikers The Real Hiking Viking, Liz "Snorkel" Thomas, and Cam Swami will be on hand to greet guests and share in the libations.

 Get your beard on! The Real Hiking Viking will be rocking his...will you?

Get your beard on! The Real Hiking Viking will be rocking his...will you?

“Mountainsmith and Setton Farms are excited to raise funds for the Continental Divide Trail Coalition, an organization dedicated to protecting one of the most important and unique trail systems in the world, ” states Mountainsmith President Jay Getzel.

Setton Farms COO Mia Cohen adds, “On behalf of Setton Farms, we are thrilled to team up with Mountainsmith and help support the CDTC and their efforts to foster a strong trail community.” 

About Mountainsmith

Hiking Viking Hiking

Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are forged for life. Visit www.mountainsmith.com to learn more. 

About Setton Pistachio of Terra Bella, Inc.

Setton Pistachio of Terra Bella, Inc., the second largest pistachio processor in the United States, has been growing and processing pistachios in the Central Valley of California since 1986. Setton Pistachio of Terra Bella, Inc. has ownership in over 10,000 acres of planted pistachios and currently has the capacity to process over 110 million pounds of pistachios owned by Setton and its grower partners. Setton Pistachio of Terra Bella, Inc. provides pistachios to more than 50 foreign markets, and through Setton International Foods Inc., distributes a variety of nuts and dried fruits to wholesalers and retailers throughout the United States. Visit www.settonfarms.com to learn more.

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