Cascade Designs, the Seattle-based manufacturer of high-performance outdoor equipment, today named Martin Maisonpierre as its new public relations manager.
In his new position, Maisonpierre will manage public relations efforts for Cascade Designs’ corporate presence and its suite of brands, including Therm-a-Rest®, MSR®, Platypus®, SealLine®, PackTowl®, E-Case®, and Hummingbird™.
Maisonpierre’s responsibilities will include media relations, reputation management, corporate communications, philanthropy, sponsorships, and community and government relations. He will report to Drew Keegan, vice president of Product Development & Marketing Services for Cascade Designs, as well as work closely with each brand to develop and execute strategy.
“Martin was an unanimous choice. His public relations agency experience, history of working with multiple stakeholders, writing experience, and potential to grow Cascade Designs made him the lead candidate,” Keegan said. “Martin shares our deep passion for the environment. This summer, he relocated to the West Coast to hike the Pacific Crest Trail and to pursue his passion for the outdoors. We’re thrilled he’s doing it with our gear in his pack.”
Prior to joining Cascade Designs, Maisonpierre worked in digital advertising in New York City managing public relations and marketing for R/GA and Critical Mass where he specialized in media and corporate communications, digital engagement, and thought leadership initiatives. He began his career at Edelman Public Relations working in Public Affairs.
“As a life-long outdoorsman, I’m thrilled to be joining and supporting a company whose high-quality products I’ve used and trusted for years,” Maisonpierre said. “I’m looking forward to working closely with Cascade Designs’ marketing and product development teams and helping to expand brand awareness.”
About Cascade Designs®
For forty years, Seattle-based Cascade Designs, Inc. has led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove, Cascade Designs has developed products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality.For more information on Cascade Designs or links to our premium brands: Therm-a-Rest®, MSR®, Platypus®, SealLine®, E-Case®, Hummingbird™, and PackTowl®®, please visit www.cascadedesigns.com or call us at 1-800-531-9531.