IMPLUS to Acquire TriggerPoint Performance Therapy


Acquisition Bridges Run Specialty and Fitness Divisions

(Research Triangle Park, NC) – October 21, 2014 - Implus is pleased to announce its acquisition of Trigger Point Performance, Inc., a sports performance, self-care brand concentrating on innovation, education and products that optimize muscular performance and personal empowerment. The acquisition comes as Implus continues to expand its current product offerings in the company’s Fitness and Specialty Divisions.

TriggerPoint Performance was founded in 2002 by Cassidy Phillips, an avid athlete, extreme sport enthusiast and accomplished triathlete. The line of TriggerPoint products stemmed from Cassidy’s drive to create self-care solutions to relieve muscular pain associated with the effects of fibromyalgia, a chronic muscular dysfunction that takes over the body’s ability to maintain and regulate muscular pain. Starting out of the back of an RV, the TriggerPoint brand soon built a line of products and methodologies recognized globally for its effective, efficient approach to self-care, performance and general efficiencies of movement. 

“The addition of the TriggerPoint brand to the Implus family bridges current markets of run specialty and fitness, as well as opening new possibilities to build incremental business in new channels,” said Todd Vore, President of Implus. “In addition, their products and creative content will help our other brands within the same channels to thrive and increase consumer awareness and conversion.”

In partnering with Implus, TriggerPoint plans to bolster product innovation and global brand distribution. For Implus, this marks a new direction into the therapy accessories marketplace, and will help Implus’ complementary accessory brands build products that can cater to new markets and demographics.

“I am proud to be joining the Implus team and be a part of their innovative approach to development and distribution of consumer products. TriggerPoint has been in the trenches for the past 13 years, empowering people to take care of themselves and do things they never thought possible,” said Phillips. “There comes a time in a company’s growth that you can no longer do it alone. Implus brings the efficiencies we need to continue our efforts and stay true to our mission to take care of those that are in need of better movement.”

This acquisition marks the third made by Implus in 2014, following the addition of FitDeck workout programs to the Fitness Division in Sausalito, CA, and DryGuy/MaxxDry boot dryers to the Outdoor Division in Seattle, WA. Founded in Austin, TX, Trigger Point will remain in the area and work with its current team of employees.

About Implus Corporation

Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative provider of footwear, outdoor and fitness solutions. Implus’ brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Penguin®, Perfect Fitness®, ICETrekkers®, FitDeck® and DryGuy®. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes in over 75,000 retail outlets across North America and in 70 countries worldwide. For more information, please call (800) 446-7587 or visit

About TriggerPoint Performance 

TriggerPoint™ Performance Therapy is a brand that empowers people to move better. Our innovative products are supported by simple instructions that empower anyone to manage their own therapeutic care. Our mission is to provide innovative education and products that increase, enhance or rehabilitate natural ease of movement in anyone who craves an active lifestyle. TriggerPoint is headquartered in Austin, TX and sells therapeutic self-care products and professional education around the world. For more information, please visit



TriggerPoint™ Announces the Official Members of Team TriggerPoint for 2016

Nine new athletes added to the Team TriggerPoint Roster (Austin, TX – February 23, 2016) –TriggerPoint™ , a division of the Implus LLC, is pleased to announce the selected members for the 2016 Team TriggerPoint. Alongside the returning 19 athletes from the 2015 team who are more

Trigger Point logo Perf Therapy

TriggerPoint™ Performance Therapy Launches Team TriggerPoint

Application Process Now Open For Athletes Who Share a Passion For TriggerPoint Products and Living a Healthy Lifestyle (Austin, TX – June 26, 2014) - - TriggerPoint™ Performance Therapy announces an open call for applications from triathlon and cycling athletes looking to secure more


TriggerPoint™ Performance Therapy Launches The GRID® X, Their Firmest Foam Roller

Leading Performance Therapy and Education Product Innovator Rolls Ups The Intensity With The GRID® X (Austin, TX - May 19, 2014) - - TriggerPoint™ Performance Therapy announces the expansion of its innovative GRID foam roller line-up with the launch of the new GRID X. Designed more

Trigger Point logo Perf Therapy

TriggerPoint™ Performance Therapy to Launch “Golden GRID” Campaign to Celebrate 1 Million Units Sales Milestone

(Austin, TX – August 26th, 2014) - - TriggerPoint Performance Therapy, leader in therapeutic self-care product and education, is gearing up to celebrate a significant company milestone as sales for the GRID® foam roller approach the ‘1 million units’ mark.  The GRID® 1.0 was more

Trigger Point logo Perf Therapy

TriggerPoint™ Performance Therapy Announces Selection For Inaugural Team TriggerPoint

Team Roster Includes Athletes Who Share a Passion For TriggerPoint Products and Living a Healthy Lifestyle (Austin, TX – October 9, 2014) - - TriggerPoint™ Performance Therapy has announced the Team TriggerPoint roster for the 2014 – 2015 racing season. The selected athletes more


Implus® Launches New Fitness & Wellness Division

Implus continues aggressive growth and opens Austin, Texas-based Fitness & Wellness Division to accelerate innovative active lifestyle brands TriggerPoint, Perfect Fitness, Harbinger, and FuelBelt Austin, Texas—December 1, 2015—Implus®, a leading innovator and provider of more

Trigger Point logo Perf Therapy

TriggerPoint™ Performance Therapy Donates Portion of October Sales To Breast Cancer Research

Over $8,000 Donated To Barbell For Boobs From Sales Of TriggerPoint Products During Breast Cancer Awareness Month (Austin, TX – November 17, 2014) - - For the second year in a row, TriggerPoint™ Performance Therapy has donated a portion of their October sales to Barbells For more

Image placeholder title

TriggerPoint™ Performance Therapy Issued U.S. Patent Covering GRID® Foam Rollers

(Austin, TX- April 28, 2015)— TriggerPoint™ Performance Therapy, a division of Implus Corporation (“Implus”) and a leading performance therapy and education product innovator, has been issued a U.S. utility patent protecting its GRID® foam rollers. U.S. Patent No. 9,005,146 more

Trigger Point logo Perf Therapy

TriggerPoint™ Performance Therapy Launches The GRID® STK For On-The-Go Relief From Aches and Pains

Hand-Held, Multifunctional Foam Roller Joins The Patented GRID® Product Family (Austin, TX – August 4th, 2014) - - TriggerPoint™ Performance Therapy, the leader in performance therapy education and tools, announces the launch of the GRID® STK line. Debuting this week at the more