Icelantic Taps B2 Inc. for Strategic Media Relations

Icelantic, one of the fastest-growing independent ski makers in the country, has retained b2,inc. of Carbondale, Colo., to handle public relations efforts...
Publish date:
Updated on

December 2, 2009

Tim Braun, b2,inc.
(970) 618-0080;

Denver-based Ski Maker Icelantic Taps Carbondale's b2, inc. for Strategic Media Relations

CARBONDALE, CO (Dec, 2, 2009) – Icelantic Boards, one of the fastest-growing independent ski makers in the country, has retained b2,inc. of Carbondale, Colorado to handle public relations efforts. Icelantic Boards will partner with b2,inc. to help promote its products and convey its unique corporate story.

“We've been approached by several PR companies over the past few years but b2 has the best fit in regards to industry knowledge, established relationships and an overall understanding of our company's objectives and vision,” says Annalise Lovelie, director of Icelantic's global sales and marketing. “We're super excited to see the repercussions of our synergies.”

Denver, Colo.-based Icelantic, founded in an Evergreen garage in 2005 by 23-year-old entrepreneur Ben Anderson, is now leaving a firm track in the snowsports industry with five models of all-mountain skis. The skis are all handcrafted locally at the Never Summer factory in Fort Collins, Colorado, and the top sheets feature amazing original artwork by local artist Travis Parr. The company also operates an art gallery in downtown Denver, displaying Parr's and other artists' wares.

“We are thrilled to work with this emerging brand and such an energetic team,” says b2,inc. principal Tim Braun. “Their ski line is gaining a strong appeal with big mountain and park skiers, and Travis' designs are getting attention on and off the mountain.”

The fast-growing company won an award for best new product at the 65th International Trade Show for Sports Equipment and Fashion (ISPO), and this year became the official ski of Colorado Ski Country USA.

About Icelantic:
Icelantic Boards is a progressive, independent ski company that represents skis, art, adventure, creativity, passion and innovation. It is the company's mission to be forever innovative, passionate and sincere. Icelantic skis are high performance and totally unique, to guarantee the evolution of the snow sports industry. The company employs American craftsmanship, top of the line materials and cutting edge graphic art to provide their customer the best possible

About b2, inc.:
b2, inc. provides brand development, strategic marketing, and PR/communications services for the Resort, Real Estate, and Lifestyle Sports industries. With offices in Carbondale and Steamboat Springs, CO, the company specializes in connecting with resort-driven consumers with lively lifestyles and attitudes.