Icelantic Taps B2 Inc. for Strategic Media Relations - SNEWS

Icelantic Taps B2 Inc. for Strategic Media Relations

Icelantic, one of the fastest-growing independent ski makers in the country, has retained b2,inc. of Carbondale, Colo., to handle public relations efforts...
Author:
Updated:
Original:

FOR IMMEDIATE RELEASE
December 2, 2009

MEDIA CONTACT
Tim Braun, b2,inc.
(970) 618-0080; tbraun@b2inc.net

Denver-based Ski Maker Icelantic Taps Carbondale's b2, inc. for Strategic Media Relations

CARBONDALE, CO (Dec, 2, 2009) – Icelantic Boards, one of the fastest-growing independent ski makers in the country, has retained b2,inc. of Carbondale, Colorado to handle public relations efforts. Icelantic Boards will partner with b2,inc. to help promote its products and convey its unique corporate story.

“We've been approached by several PR companies over the past few years but b2 has the best fit in regards to industry knowledge, established relationships and an overall understanding of our company's objectives and vision,” says Annalise Lovelie, director of Icelantic's global sales and marketing. “We're super excited to see the repercussions of our synergies.”

Denver, Colo.-based Icelantic, founded in an Evergreen garage in 2005 by 23-year-old entrepreneur Ben Anderson, is now leaving a firm track in the snowsports industry with five models of all-mountain skis. The skis are all handcrafted locally at the Never Summer factory in Fort Collins, Colorado, and the top sheets feature amazing original artwork by local artist Travis Parr. The company also operates an art gallery in downtown Denver, displaying Parr's and other artists' wares.

“We are thrilled to work with this emerging brand and such an energetic team,” says b2,inc. principal Tim Braun. “Their ski line is gaining a strong appeal with big mountain and park skiers, and Travis' designs are getting attention on and off the mountain.”

The fast-growing company won an award for best new product at the 65th International Trade Show for Sports Equipment and Fashion (ISPO), and this year became the official ski of Colorado Ski Country USA.

About Icelantic:
Icelantic Boards is a progressive, independent ski company that represents skis, art, adventure, creativity, passion and innovation. It is the company's mission to be forever innovative, passionate and sincere. Icelantic skis are high performance and totally unique, to guarantee the evolution of the snow sports industry. The company employs American craftsmanship, top of the line materials and cutting edge graphic art to provide their customer the best possible product.www.icelanticboards.com.

About b2, inc.:
b2, inc. provides brand development, strategic marketing, and PR/communications services for the Resort, Real Estate, and Lifestyle Sports industries. With offices in Carbondale and Steamboat Springs, CO, the company specializes in connecting with resort-driven consumers with lively lifestyles and attitudes. www.b2inc.net

Related

Whitewater Park Designer Recreation Engineering & Planning Taps b2,inc

Whitewater Park Designer Recreation Engineering & Planning Taps b2,inc. for Media RelationsCARBONDALE, CO (June 30, 2010) – Boulder, Colo.-based Recreation Engineering and Planning (REP), the country's leader in whitewater park and riverside design, has retained b2,inc. of ...read more

Spyder Appoints Backbone Media to Manage Public Relations

Spyder Active Sports Inc., the world’s leading skiwear and mountain-based apparel brand, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Spyder will partner with Backbone to oversee media communications, social media and promotion of ...read more

Outdoor Alliance Taps Backbone Media for Public Relations

Outdoor Alliance, a coalition of six national, member-based organizations devoted to conservation and stewardship of our nation's public lands and waters, has retained Backbone Media to handle its public relations efforts. Effective immediately, Outdoor Alliance will partner with ...read more

Orage Appoints Backbone Media To Manage Public Relations Efforts

(Burlington, Vt.) Orage, known for their ski apparel innovation through style, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Orage will partner with Backbone to oversee media communications and promotion of its current and future ...read more

Personal Watercraft Brand Creek Company Partners with b2,inc.

Creek Company, the category leader in personal fishing craft, has retained b2,inc. of Basalt and Steamboat, Colo. to handle its public relations efforts. Creek Company will partner with b2,inc. to help promote its products and convey its unique brand story.“We're excited to be ...read more

ReusableBags.com Signs Backbone Media to Handle Public Relations

ReusableBags (reusablebags.com), a leader in driving mainstream society to reduce consumption of use-and-toss items has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Launched in 2003 and based in Chicago, ReusableBags quickly established ...read more

Carve Designs Hires Backbone Media to Handle Public Relations

Carve Designs, manufacturer of technical water sport, apres surf and lifestyle apparel for women, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts.Carve Designs, located in Mill Valley, CA was born in 2003, when co-founders and female ...read more

Hydrapak Appoints Backbone Media to Manage Public Relations Efforts

Hydrapak, a true performance hydration system company specializing in quality packs and drink systems, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Hydrapak will partner with Backbone to oversee media communications and promotions of ...read more

SmartWool Appoints Backbone Media To Manage Public Relations

April 14, 2009 (Steamboat Springs, Colo), SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. SmartWool will partner with ...read more