Honey Stinger Launches Into Summer with New Products

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(Steamboat Springs, Colo.) May 22, 2014- Honey Stinger, the leading manufacturer of honey-based nutritional products, will kick off the summer of 2014 with three new products. The brand will expand the popular Organic Stinger Waffle line with a new Gingersnap flavor and the certified gluten free Organic Energy Gel line will now contain two caffeinated options, Chocolate and Strawberry Kiwi. These three new products will hit stores in the coming weeks and will available for purchase online at www.honeystinger.com on Wednesday, May 28.

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“We are excited to offer up three new products to fuel our customers as we get ready for the summer months,” states Rich Hager, chief operating officer at Honey Stinger. "Our caffeinated products have been very popular and we’re excited to support our organic gel line with two new flavors caffeinated naturally using green tea. Our Stinger Waffles remain our most unique product and gingersnap is a perfect fit for our newest offering."

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Honey Stinger Organic Gingersnap Stinger Waffles will be sold in boxes of 16 individually wrapped waffles. Each waffle is 160 calories and contains no artificial flavors, colors, preservatives, high fructose corn syrup or trans fats. A box of 16 waffles will retail for $22.24 and retailers have the option to sell waffles packaged for individual sale at $1.39. Chocolate and Strawberry Kiwi Caffeinated Energy Gels will be sold in boxes of 24 and will retail for $33.36. Individual gel packets can be purchased for $1.39. Each gel will contain 32 milligrams of caffeine derived from green tea.

About Honey Stinger

Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, protein bars, organic energy gels, organic waffles, organic chews, and now Kids’ Organic Snacks. Fueling some of the country's top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.

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