HeiQ and Patagonia Create Exclusive Research Partnership - SNEWS

HeiQ and Patagonia Create Exclusive Research Partnership

Author:
Updated:
Original:

Zürich, Switzerland & Ventura, USA – The Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia have teamed up for an exclusive strategic research partnership. Together, they will explore novel ways for a sustainable textile finishing technology to achieve breathable and durable water repellence (DWR) with best-in-class performances.

HeiQ_logo2012_4c

Recently, there have been numerous human health and environmental studies quantifying the hazardous impacts of perfluorinated chemistries (PFCs), and some brands in the outdoor industry have begun to switch to currently available first-generation non-fluorinated DWRs. Among HeiQ’s product portfolio, there are already several industry-leading fluorine-free DWR technologies, including HeiQ’s enormously successful HeiQ Eco Dry product.

To date, there remains a lot to be explored in DWR effects in the areas of non-fluorinated water, stain and oil repellency performance. According to a survey conducted by HeiQ Textile Market Knowledge Centre with 40 outdoor, apparel and fashion brands in August 2016, 56% of the respondents expressed a need to learn more regarding the DWR performance function.

Widely recognized as a global leader in corporate, social and environmental responsibility, Patagonia was recently awarded the Accenture Strategy Award for Circular Economy Multinational among 230 applicants at the World Economic Forum in Davos, Switzerland. The company was recognized for its accomplishment in reducing waste in its production processes and products.

“At HeiQ, we carefully choose our brand partners before initiating a cooperative research project to ensure that the joint effort is going to create the highest value possible for both parties, and more importantly, for consumers,” said Colin Lantz, vice president of HeiQ Brandforce. He added, “Patagonia and HeiQ share the same vision that technology can perfect our every-day textile products. This formed the basis for this partnership.”

For decades, Patagonia has been leading the industry in building high-performance products with the vision of a greener and more sustainable future for our environment. A central component to Patagonia’s material innovation strategy is to minimize the proliferation of toxic chemistries.

patagonia pic

“Shattering the status quo for DWR is of paramount importance to Patagonia. However, we will not be successful unless we also achieve the quality and performance that our customers demand. A calculated partnership is a key means of doing so,” said Matt Dwyer, director of material innovation and development at Patagonia. “HeiQ is a natural partner in its ability to conduct world class research while commercializing high performing, sustainable textile finishes and we believe that together we can find a solution.”

The HeiQ research leader for this project is Dr. Murray Height, co-founder and chief technology officer of the HeiQ Group. “At HeiQ we are constantly researching new ways to achieve water repellency on textiles and have worked towards non-PFC DWR technology for over five years. This project aims to realize an improved non-PFC DWR technology and achieve a new level of performance in this field,” said Dr. Height. HeiQ’s current product, HeiQ Eco Dry, is among the most effective non-PFC water repellent textile technologies on the market, capable of achieving water repellency performance identical to or better than PFC C6 levels.

About HeiQ
Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile effects in the market today. HeiQ leverages its boundless academic research network and internal development specialists to invent disruptive new technologies that meet consumer needs and outperform the market. Engaging along the entire value chain, HeiQ is the ideal partner to help brands innovate, differentiate their products and capture added value at the point of sale.

About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $78 million in grants and in-kind donations to

CONTACT: Shelly Smith
Darby Communications
shelly@darbycommunications.com
828.254.0914 o

Related

Outdoor Research partners with Pertex to create first softshell version of Shield+

SEATTLE, Wash. – Engineered specifically to meet the demands of the modern freeride skier, Outdoor Research is poised to unveil a new men’s and women’s ski collection featuring a softshell version of Pertex Shield+, a first-to-market fabric technology for Fall 2014. This unique ...read more

tasc-Signature-020816

Intercollegiate Tennis Association and tasc Performance Announce Partnership

TEMPE, Ariz. (November 1, 2016) – tasc Performance and the Intercollegiate Tennis Association are pleased to announce their exciting new partnership, whereby tasc Performance will serve as the official apparel sponsor for the ITA, with product available beginning in the Spring ...read more

Patagonia Releases the High Alpine Kit

PATAGONIA’S HIGH ALPINE KIT: AN INNOVATIVE LAYERING SYSTEM BUILT FOR HIGH-ALTITUDE CLIMBING TO MEET THE DEMANDS OF MODERN ALPINISM The elegant nine-piece High Alpine Kit highlights Patagonia’s authentic design process, uncompromising attention to detail, and minimalist design ...read more

L.L.Bean_Flowfold_Exclusive_Tote

Flowfold Partners With L.L.Bean to Create an Exclusive Line of Outdoor Gear for Holiday

Flowfold is excited to announce the release of L.L.Bean exclusive wallets, totes and duffels, all made in the USA and backed for life Portland, ME; Flowfold, a rapidly expanding outdoor retail brand focused on minimalist outdoor gear, is excited to announce the release of a ...read more

davis_t_1865

Patagonia Continues to Expand Its Fair Trade Program for Fall 2016 Directly Improving the Lives of Factory Workers

Patagonia has quickly scaled from 11 to 218 styles in 2 years and hopes the success of its program will lead the way for transparency and inspire other brands to do the same. More than 40 million people are directly involved in the global textile manufacturing industry and many ...read more

fishpond logo

Fishpond Creates Ambassador Team

March 20, 2014 – Fishpond, Inc., creators of high quality fly fishing soft goods and outdoor accessories, is excited to announce the creation of its new brand ambassadors team. Twelve diverse team members from around the country will help expand the brand’s reach, create content ...read more

New Round of Funding and Partnerships Positions LeftLane Sports for Continued Expansion in Member Exclusive Ecommerce

SAN LUIS OBISPO, Calif. (September 4, 2013) – LeftLane Sports, the largest members-only flash sale site for endurance, outdoor, and action sports enthusiasts, closed a second round of equity financing to support the company’s rapid expansion. Subsequently, the company secured a ...read more

ghost-logo-neu

REI to be Exclusive U.S. Retailer for GHOST Brand Bicycles

SEATTLE (Sept. 23, 2014) – REI, a national outdoor gear and apparel retailer, and GHOST, German manufacturer of high-performance mountain bikes, are partnering to bring GHOST brand bicycles to the United States. GHOST’s 2015 line will be available exclusively through REI and ...read more

croakie xl 1

Croakies® Launches Exclusive N-Grained Inc. Artist Collection of Eyewear Retainers, Belts, Dog Collars & Leashes, and Lanyards

Jackson, Wyo., January 10th, 2017 – Croakies, the manufacturer of industry-leading outdoor retention products, today announced its partnership with Bellingham, WA-based artist collective, N-Grained Inc.. A collaboration of Mark Landvik and James Johnson, N-Grained Inc. ...read more