German Technology for Hard-Charging Enduro Athletes

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uvex leads N. American MTB market with unrivaled innovation and heritage

Haverhill – April 25, 2017 – On the heels of uvex’s 90th anniversary in the action sports industry, the German-made brand is poised to dominate the N. American mountain biking market with the introduction of the safest, most stylish helmets and glasses to consumers in the U.S. and Canada. Designed and tested to exceed the demands of professional Enduro and all-mountain riders world-wide, uvex’s spring 2017 lineup takes command of the track with award-winning protection, comfort, and style.

By combining German-made precision and technology that continues to push the cycling industry forward, uvex has become the authority of protection for Enduro racers and all-mountain athletes in Europe. Each uvex cycling helmet is designed with a minimum of 14 ventilation channels, a maximum weight of 630 grams, and include fit systems that provide the perfect adjustment in every direction to match every individual head shape. With superior materials, customizable fit, adjustable external features, and unmatchable comfort, uvex has elevated the mountain biking experience for the athletes that continue to play harder and faster.

“uvex has pioneered innovation in the cycling and snow sports industries for 90 years, and we’re beyond proud to bring these award winning pieces to Enduro enthusiasts in North America,” said Jeff Burkley, VP of Sales and Marketing for uvex N. America. “Whether you’re tackling a technical course at sunrise or cruising through Moab at the peak of the day, uvex cycling helmets and glasses will keep you comfortable and ready for any mountain biking adventure.”

Key products for 2017 include:

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uvex jakkyl hde

Designed in collaboration with triple Fourcross world champion and Enduro professional Michal Prokop, the uvex jakkyl hde helmet transforms from a half shell helmet into a full face helmet in a matter of seconds by way of a detachable fiberglass chin protector. The uvex jakkyl hde helmet offers a 360-degree BOA fit system, and is ASTM certified, both with and without chin guard.

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uvex finale

With the lowered sides and back, the uvex finale provides superior safety while staying true to Enduro style. The perfect fit for every shape of head can be precisely adjusted using the uvex anatomic IAS-system. In spite of the extra protective surfaces, the uvex finale weighs in at a mere 300 grams and offers 20 ventilation channels. In hot conditions like the Mediterranean trails in Finale Ligure, a cool comfortable head is a decisive factor for your concentration and performance capability.

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uvex quattro pro

This sporty, aggressive mountain bike look boasts a low cut rear and an aerodynamic spoiler. The double inmould construction is supremely impact-resistant and provides the highest safety in biking. 17 integrated ventilation channels ensure excellent airing, and the cross visor can be easily adjusted to the trail’s slope for distraction-free vision.

For more information on uvex’s cycling and snow offerings, please visit uvex-sports.com.

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uvex logo

uvex group

UVEX WINTER HOLDING GmbH & Co. KG joins three internationally active UVEX corporations under one roof: the uvex safety group, the uvex sports group (uvex sports and Alpina) and Filtral. The uvex group is represented in 20 countries with 47 subsidiaries and has its main production in Germany out of conviction. Two thirds of the approx. 2.120 employees work in Germany. uvex is worldwide partner of international top sports, equipping numerous top athletes. The guiding principle “protecting people” is mission and obligation. For this purpose, uvex develops, produces and distributes products and services for the safety and protection of people in professions, sports and leisure.

Media contact:

Jackie Stoesser

Hayter Communications

jackie@hayterpr.com

360-313-7070 x.9

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