Formula4Media Expands Online Presence, Adds Bob McGee

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GREAT NECK, N.Y. (June 8, 2015) – Bob McGee has joined Formula4 Media, LLC (F4M) as a senior editor. McGee has 28 years experience covering the athletic footwear and sporting goods industries. He began his career at SportStyle and then spent 19 years at Sporting Goods Intelligence.

In his new role, McGee will contribute to all F4M publications and will also work on developing the company’s online presence.

“Bob will be a great asset to our company,” said Mark Sullivan, president of F4M. “He’s an excellent reporter with a thorough knowledge of the business. Hiring Bob is yet another step in F4M’s commitment to building the best, most experienced editorial team possible. Bob, along with Cara Griffin, Emily Walzer, Jennifer Beaudry and Mike Jacobsen will help us deliver thoughtful, insightful reporting to our audiences, far above anything they get anywhere else.”

McGee said, “After spending nearly three decades covering the active sports industry, I felt it was time to grow personally and professionally by aligning myself with a multi-platform media and conference/trade show company that’s clearly on the move.”

McGee, 51, holds a Bachelor of Arts degree cum laude in Visual Performing Arts from LIU-Post, and resides in Bridgewater, Mass., with his wife, two sons and daughter. An avid citizen of the Red Sox Nation, he is recently getting back into running having finished four 5K’s in the past year. 

McGee will continue to be based in Bridgewater, and can be reached at, 508 279 3060.

His first trade show assignment for the company will be coverage of The Running & Fitness Event For Women (TR&FE4W), now in its second year, which will occur June 29 through July 1, 2015 at Navy Pier in Chicago. (www.therunningandfitnesseventforwomen)

Formula4 Media, based in Great Neck, N.Y., was established in 2005 and produces two trade shows: The Running & Fitness Event For Women (, and The Running Event, Dec. 1 - 4, 2015, in Austin ( The company also produces seven publications: Footwear Insight, Outdoor Insight, Running Insight, Sports Insight, Team Insight, Textile Insight, and Trend Insight.

Editor's note: Media interested in covering The Running & Fitness Event For Women must pre-register by contacting Jeff Blumenfeld, director of communications,, 203 655 1600.

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