Jeff Blumenfeld

Great Neck, NY- December 19, 2017  GREAT NECK, N.Y. (Dec. 19, 2017) – A multi-million dollar shoe manufacturing machine, several of the world’s greatest runners, and innovative running accessories, made the 12th annual The Running Event (TRE) the largest ever in terms of retail ...read more

Specialty Running Picks Up Speed Despite Challenges Posed by the Internet, Big Box Stores, and Direct to Consumer Selling. AUSTIN, (Nov. 6, 2017) – The Running Event, considered North America’s four most important days in the specialty running business, returns to Austin, Texas, ...read more

GREAT NECK, N.Y. (August 23, 2017) – If you’re an elite race director, or know someone who is, The Running Event (TRE) conference and trade show, Nov. 28 to Dec. 1, 2017, in Austin, Tex., wants to hear from you. North America’s largest specialty running conference and trade ...read more

TAOS, NM (June 26, 2017) – Osprey Packs, the leading pack manufacturer based in Cortez, Colo., has become the latest outdoor gear manufacturer to support the Himalayan Stove Project (HSP), a seven-year effort to deliver clean-burning, fuel-efficient cookstoves to the people of ...read more

BOULDER (May 30, 2017) – Fjallraven, the Swedish Outdoor brand whose flagship store at 1048 Pearl Street opened in Boulder last fall, will host a fundraiser for the nonprofit Himalayan Stove Project on Thursday, June 1, 2017, at 6 to 8 p.m. (presentation at 7 p.m.). The first ...read more

Production Begins on Everest in Smoke,April 20 - May 20, 2017 NEW YORK, N.Y. (April 19, 2017) ­– New York-based explorer Milosz Pierwola, 30, founder of World in 360, is headed to Mount Everest to produce a 360-degree virtual reality (VR) documentary that will highlight the ...read more

TAOS, NM (Feb. 27, 2017) –The Explorers Club Board of Directors has named George Basch, 80, founder of the Himalayan Stove Project, recipient of its 2017 Explorers Club Citation of Merit. Basch, whose non-profit has shipped over 4,000 fuel-efficient cookstoves to the remote ...read more

GEORGE BASCH, FOUNDER OF HIMALAYAN STOVE  PROJECT, WINS eTOWN eCHIEVEMENT AWARD Interview and Award Presentation Will be Broadcast to One Million Listeners Worldwide on January 25 through January 31, 2017 TAOS, NM (Jan.xx, 2017) – George Basch, founder of the Himalayan Stove ...read more

NEW YORK, N.Y. (Dec. 20, 2016) – The business of targeted support apparel continues to push the boundaries of technology. The fall/winter 2017 collection for CW-X® (CW-X.com) will include vented, insulated, and stylish print additions, all featuring targeted EXO-WEB™ to help ...read more

ORLANDO (Dec. 8, 2016) – An estimated 17.1 million Americans compete in road races; millions more run for exercise. Earlier this month, you’d think their passion for the fitness activity was focused entirely on Orlando’s Orange County Convention Center at The Running Event ...read more

TAOS, N.M. (Dec. 6, 2016) – The need for clean cookstoves in the mountains of Nepal, a Third World country with a population of 28 million, is estimated at one million. The Himalayan Stove Project (HSP), a non-profit based in Taos, N.M., has shipped almost 4,000 fuel-efficient ...read more

GREAT NECK, N.Y. (Nov. 14, 2016) – Yoga pants? They’re the new denim as retailers and their customers will realize during an inaugural conference, trade show and consumer expo coming to the Fort Lauderdale Convention Center on June 14-16, 2017. The Sportstyle Show will focus ...read more

GREAT NECK, N.Y. (October 24, 2016) – The Running Event (TRE), North America’s largest specialty running conference and trade show, will open its doors to the sport’s most influential race and event directors for the first time since the show began in 2005. A separate ...read more

Buyers Attend The Running Event to Learn From Nation's Top Retailing Experts –  Store Visit, Training Camps, Expert Presentations and Master Class Planned for Specialty Running Retailers, Nov. 29 – Dec. 2, 2016 in Orlando GREAT NECK, N.Y. (Sept. 22, 2016) – It’s often ...read more

GREAT NECK, N.Y. (Sept. 15, 2016) – One running specialty retailer is attending The Running Event® (TRE) in Orlando this fall to meet vendors on a personal level. Another plans to search for new innovative products to share with their customers. Another running specialty ...read more

THE RUNNING EVENT PLANS ORLANDO TRADE SHOW, EDUCATIONAL SEMINARS, AND 5K RUN THROUGH EPCOT Nov. 29 – Dec. 2, 2016 GREAT NECK, N.Y. (Aug. 11, 2016) – The Running Event® (TRE), North America’s largest running specialty conference and trade show, will take place Nov. 29 to Dec. ...read more

HIMALAYAN STOVE PROJECT ANNOUNCES DONATION AGREEMENT WITH adidas OUTDOOR Donors Who Help Clear the Air in Nepal Receive Huge Discounts on Shoes and Apparel TAOS, N.M. (August 11, 2016) – Supporters of the Himalayan Stove Project (HSP), a 501(c)3 non-profit based in Taos, N.M., ...read more

HIMALAYAN STOVE PROJECT INCREASES CLEAN COOK STOVE DELIVERIES 19 PERCENT Latest Shipment of 577 Envirofit Stoves Earmarked for Rural Homes, Hospitals, Schools in Nepal SALT LAKE CITY (Aug. 1, 2016) – The people of Nepal just breathed a tiny bit easier. The non-profit ...read more

Competitors Wear CW-X PerformX Shorts In BattleFrog College Championship Airs June 30 Through July 2 on ESPN NEW YORK, N.Y. (June 15, 2016) - The Wacoal Sports Science Corp. (CW-X.com), have announced an agreement to become an official sponsor of the BattleFrog Obstacle Race ...read more

HUNTINGTON BEACH, Calif. (Apr. 14, 2016) – Southern California entrepreneurial and renowned surf family, the Hamborgs, who specialize in creating handcrafted longboard skateboards, street stand-up paddle boards and land paddles called Hamboards, will be featured on ABC's Beyond ...read more

CHICAGO (April 14, 2016) – The market for women’s footwear, gear and apparel has never been hotter and never more competitive. The challenge for retailers and brands is how to successfully navigate this increasingly complex world, a world that combines sports, fitness, and style. ...read more

COMO, Italy (11 April 2016) – JV International (JVI), the global strategic partner chosen by MICHELIN® for the design, development and manufacturing of high-performance MICHELIN-branded technical soles, has joined the Outdoor Industry Association (OIA) to support its brand ...read more

COMO, Italy (7 March 2016) ­- JV International (JVI), the global strategic licensed partner chosen by MICHELIN® for the design, development and manufacturing of high-performance MICHELIN-branded technical soles based on the premium tire maker's quality and advanced tire ...read more

AUSTIN (Dec. 10, 2015) – For four days, Austin became the center of the running industry in North America. Specialty running store buyers traveled from 46 states and as far as Argentina, China, and Japan, to attend the 10th annual The Running Event (TRE) conference and trade ...read more

CW-X AND USA LUGE CELEBRATE 10 YEARS IN THE FAST LANE NEW YORK, N.Y. (Nov. 19, 2015) – In luge, a Winter Olympic sport where speeds can exceed 85 mph, and finishes are measured in single thousandths of a second, every advantage counts – from the preparation of steel runners, to ...read more

BLUMENFELD AND ASSOCIATES OPENS BOULDER OFFICE New Headquarters for Outdoor Recreation and Adventure Marketing Agency; Base Camp for ExpeditionNews.com BOULDER, Colo. (September 24, 2015) – Blumenfeld and Associates, a New York-area public relations and special events firm ...read more

Japanese Psychedelic Artist Uses CW-X Tights As Canvas NEW YORK, N.Y. (August 17, 2015) – The Wacoal Sports Science Corp. (WSSC), makers of CW-X Engineered Endurance Apparel, is offering a limited edition tight featuring a print by one of the leading pop artists of postwar Japan ...read more

GREAT NECK, N.Y. (July 8, 2015) – For two-and-a half days in late June, retailers that walked past the Ferris wheel on Chicago’s Navy Pier, past the Bubba Gump Shrimp Company and the souvenir shops, learned techniques for running a more successful business, one that caters to ...read more

GREAT NECK, N.Y. (June 8, 2015) – Bob McGee has joined Formula4 Media, LLC (F4M) as a senior editor. McGee has 28 years experience covering the athletic footwear and sporting goods industries. He began his career at SportStyle and then spent 19 years at Sporting Goods ...read more

GREAT NECK, N.Y. (June 2, 2015) – Formula4 Media, LLC (F4M), a multi-platform media and conference/trade show company based in Great Neck, N.Y., has signed an agreement with Sports Marketing Surveys USA (SMS), Jupiter, Fla., that will give F4M exclusive rights to some of the ...read more

Hundreds Will Attend Navy Pier Conference and Trade Show to Learn About Women’s Active Market, June 29 to July 1, 2015, Chicago CHICAGO, May 13, 2015 – Chicago is a great runner’s city. Just witness the hundreds, perhaps thousands training along the Chicago lakefront each day. ...read more

CHICAGO FITNESS CONFERENCE AND TRADE SHOW TAPS INTO $11.5 BILLION WOMEN’S ACTIVE MARKET Chicago Navy Pier, June 29 to July 1, 2015 CHICAGO (May 4, 2015) – The Running & Fitness Event For Women (TRFEW), now in its second year, will occur June 29 through July 1, 2015 at Navy Pier ...read more

It’s All About Support: CW-X SIGNS ELITE RUNNER CARLOS TRUJILLO NEW YORK, N.Y. (March 9, 2015) – The Wacoal Sports Science Corp. (CW-X.com) has made its name by providing targeted support for athletes who want to warm up faster, perform better, and recover more fully during ...read more

Two-Chamber Reservoir and Pressure-Resistant Bite Valve Combine to Hydrate, Irrigate, Share and Wash PARK CITY, Utah (February 10, 2015) – Keeping the body hydrated helps the heart more easily pump blood through the blood vessels to the muscles. It also helps the muscles ...read more

New Tights, Tops And Bras Burst With Color As CW-X Launches The “Components” Collection Of Support Accessories For Fall/Winter 2015 NEW YORK, N.Y. (January 12, 2015) – The Wacoal Sports Science Corp. (CW-X.com), has made its name by providing targeted support for athletes who ...read more

BRANFORD, Conn. (Dec. 15, 2014)  – When three Connecticut businessmen, all fathers, introduced trimino™ a sugar-free protein-infused water this fall, their aim was to wean American children off sugary soft drinks. To help do this, they searched for an appropriate non-profit ...read more

Contact: Jeff Blumenfeld Blumenfeld and Assoc. PR 203 655 1600, jeff@blumenfeldpr.com TABAR, INC. MERGES WITH FOWNES BROTHERS AS WHOLLY-OWNED DIVISION Two Major Glove Companies Working Hand-in-Hand to Create Privately Branded Technical Gloves and Accessories NEW YORK, ...read more

THE RUNNING EVENT IS AGAIN IN TOP 10 OF COUNTRY’S FASTEST GROWING TRADE SHOWS TREmendous Showing for 8-Year-Old Specialty Retail Trade Show AUSTIN, Tex. (June 5, 2014) – The annual running specialty trade show in Austin, known as The Running Event (TRE), has again been named to ...read more

THE RUNNING EVENT IS AGAIN IN TOP 10 OF COUNTRY’S FASTEST GROWING TRADE SHOWS TREmendous Showing for 8-Year-Old Specialty Retail Trade Show AUSTIN, Tex. (June 5, 2014) – The annual running specialty trade show in Austin, known as The Running Event (TRE), has again been named to ...read more

Media contact: Jamie Blumenfeld Blumenfeld and Assoc. PR 203 655 1600; Jamie@blumenfeldpr.com IS THAT A WASHING MACHINE IN YOUR POCKET? It Must be a Scrubba Wash Bag – Compact and Now Lighter Than Ever Many travelers and campers are calling the Scrubba® wash bag the ...read more