The Running Event Races Back To Austin For Keynote By Walter Robb, Former Whole Foods CEO, and “Speed Dating” For Retailers And Vendors

Meb Keflezighi to Receive TRE’s First Lifetime Achievement Award
Author:
Publish date:
the running event 2017

GREAT NECK, N.Y. (Aug. 7, 2017) – The Running Event® (TRE), North America’s largest running specialty conference and trade show, races back to Austin in late November following last year’s one-time stop in Orlando. Trading mouse ears for Stetsons, TRE returns to the Austin Convention Center on Nov. 28 to Dec. 1, 2017.

Highlights this year include a keynote by Walter Robb, former Whole Foods CEO, who will explain the similarities and challenges of increased competition facing both the running and grocery businesses, especially from online sellers.

Robb, whose presentation is titled, “How to Create a Winning Culture in Your Store,” is an experienced retailer and entrepreneur, and a director of The Container Store.

Retailers and vendors will engage in a sort of speeding dating on Nov. 29 when 12 vendors court retail buyers by sharing their successes in a fun, time efficient format.

“It’s going to be a great way for retailers to determine whether these brands are a good ‘match’ for their stores,” says Formula4 Media’s Troy Leonard, show director.

TRE’s four days of ideas, strategies and tactics promise to help the nation’s specialty retailers remain competitive. An estimated 2,700 industry professionals will attend, attracted by over 250 of the top running and running accessory brands in North America. Exhibitors include platinum sponsors ASICS, Balega, Brooks Running, New Balance, Nike, On, and Saucony.

A competition of another sort will take place on Nov. 30, when the Indie 5K pits attendees against one another to determine the fastest retailer in America.

“We occasionally see times in the sub-15 minutes (4:50/mile pace), making this one of the fastest 5Ks in the U.S.,” says show director Troy Leonard. A post-run expo for retailers after the race will provide a look at new products to consider for their stores.

Other show activities include:

Armadillo Races at the Opening Night reception, Nov. 28

Best Running Stores in America Awards, Nov. 30, including a presentation of TRE’s first Lifetime Achievement Award to Meb Keflezighi, one of the greatest ambassadors of running.

A Bra Fitting Salon held throughout the trade show will help retailers maximize their profits from the number one apparel category in the business.

In addition to Walter Robb, expert speakers include: Tom Griffen, TG Training and Education; Dave Zimmer of Fleet Feet Sports-Chicago and Steve Ginsburg of RAM Racing; and Gregg Frederick, G3 Development Group.

Trade show hours: Nov. 29 from 3 to 7 p.m.; Nov. 30, 10 a.m. to 6 p.m., and 8:30 a.m. to 1 p.m. on Dec. 1, 2017.

Retail registration is available starting Aug. 8, 2017 by logging onto TheRunningEvent.com.

For more information about TRE: Troy Leonard, show director, 352 624 1561, tleonard@formula4media.com; Mark Sullivan, president, 646 319 7878, ,

Formula4 Media, based in Great Neck, N.Y., established in 2005, also produces nine publications: Running Insight, Footwear Insight, Sports Insight, Sports Insight Extra, Outdoor Insight, Team Insight, Textile Insight, Trend Insight, and Sportstyle.

: Media on assignment can pre-register in advance by contacting Jeff Blumenfeld, Director of Communications, jeff@blumenfeldpr.com.

Media contact:

Jeff Blumenfeld

TRE 2017 Director of Communications

203 326 1200, jeff@blumenfeldpr.com

Related

TRE 2017

The Running Event 2017 Draws Largest Retail Attendance Ever to Austin

Great Neck, NY- December 19, 2017  GREAT NECK, N.Y. (Dec. 19, 2017) – A multi-million dollar shoe manufacturing machine, several of the world’s greatest runners, and innovative running accessories, made the 12th annual The Running Event (TRE) the largest ever in terms of retail ...read more

Screen Shot 2017-11-06 at 12.15.35 PM

The Running Event Returns To Austin To Give Retailers A Leg Up, Nov. 28 – Dec. 1

Specialty Running Picks Up Speed Despite Challenges Posed by the Internet, Big Box Stores, and Direct to Consumer Selling. AUSTIN, (Nov. 6, 2017) – The Running Event, considered North America’s four most important days in the specialty running business, returns to Austin, Texas, ...read more

TRE - IronmanAndrewMessicknewheadshot

The Running Event Opens its Doors to North American Race Directors; Keynote Address by IRONMAN CEO

GREAT NECK, N.Y. (October 24, 2016) – The Running Event (TRE), North America’s largest specialty running conference and trade show, will open its doors to the sport’s most influential race and event directors for the first time since the show began in 2005. A separate ...read more

Picture1

The Running Event Courts North America's Top Race Directors With Bibrave 100 Awards, Networking, New Products And Three-Day Registration Package

GREAT NECK, N.Y. (August 23, 2017) – If you’re an elite race director, or know someone who is, The Running Event (TRE) conference and trade show, Nov. 28 to Dec. 1, 2017, in Austin, Tex., wants to hear from you. North America’s largest specialty running conference and trade ...read more

TRE - LOGO2016Smaller

Retailers Attend The Running Event to Help Their Businesses Thrive

GREAT NECK, N.Y. (Sept. 15, 2016) – One running specialty retailer is attending The Running Event® (TRE) in Orlando this fall to meet vendors on a personal level. Another plans to search for new innovative products to share with their customers. Another running specialty ...read more

TRE - LOGO2016Smaller

The Running Event Plans Orlando Conference and Trade Show, Nov. 29 - Dec. 2, 2016

THE RUNNING EVENT PLANS ORLANDO TRADE SHOW, EDUCATIONAL SEMINARS, AND 5K RUN THROUGH EPCOT Nov. 29 – Dec. 2, 2016 GREAT NECK, N.Y. (Aug. 11, 2016) – The Running Event® (TRE), North America’s largest running specialty conference and trade show, will take place Nov. 29 to Dec. ...read more

TRE - LOGO2016Smaller

The Running Event Hosts Nation's Top Retailing Experts, Nov. 29 - Dec. 2, 2016, Orlando

Buyers Attend The Running Event to Learn From Nation's Top Retailing Experts –  Store Visit, Training Camps, Expert Presentations and Master Class Planned for Specialty Running Retailers, Nov. 29 – Dec. 2, 2016 in Orlando GREAT NECK, N.Y. (Sept. 22, 2016) – It’s often ...read more

tre-logo2016

The Running Event 2016 Draws Second Strongest Retail Attendance in its 11-Year History

ORLANDO (Dec. 8, 2016) – An estimated 17.1 million Americans compete in road races; millions more run for exercise. Earlier this month, you’d think their passion for the fitness activity was focused entirely on Orlando’s Orange County Convention Center at The Running Event ...read more

TRFEW - RunwayImagefrom2015

Chicago Women’s Event Offers Retailers a Road Map to the More Discerning Women Consumer, June 9-10, 2016

CHICAGO (April 14, 2016) – The market for women’s footwear, gear and apparel has never been hotter and never more competitive. The challenge for retailers and brands is how to successfully navigate this increasingly complex world, a world that combines sports, fitness, and style. ...read more