– FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2016 Slumberland American Birkiebeiner for a 5th year in a row. The race series will take place on Thursday, February 18th through Saturday, February 20th in Hayward, Wisconsin.
The Birkiebeiner is the largest Nordic Ski event in North America, with over 10,500 skiers participating in various races leading up to the main event day. The three-day series culminates with two races, the 51K Skate, and the 55K Classic, which begin in Cable, WI and end in Hayward, WI. The two races will take place on Saturday, February 20th and an awards ceremony will follow, awarding the top male and female finishers.
FITS® will also be a presenting sponsor for the “Elite Sprints” event, a single elimination sprinting event that will kick of the Birkie race series at the Birkie Expo in downtown Hayward, WI. FITS® will have a tent set up Thursday and Friday at the Birkie Expo, where staff will have FITS® socks available for racers, friends and family interested in purchasing product, or learning more about the brand.
“FITS® is proud to sponsor such an iconic event for the 5th year in a row,” says Luke Eldridge, National Sales Manager at FITS®. “The Birkie is the single most exciting annual event for American Nordic Skiers, and we are excited to ensure the continued success of this race through the help of our sponsorship.”
FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world. FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS® at 205-641-9592 or at fitssock.com