Fischer Skis US taps Denny, ink. for media representation

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Auburn, N.H.
— Fischer Skis US LLC, a family-owned global leader and supplier of snowsports products, today announces it has hired Denny, ink. as its public relations agency of record. Based in Jackson Hole, Wyo., Denny, ink. is a dynamic boutique public relations firm with years of experience crafting and executing highly successful campaigns throughout the snowsports, outdoor and cycling industries.

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“Denny, ink’s experience, creativity, and authenticity is extremely reputable with both the endemic and mainstream media,” Fischer Skis US President Willy Booker said. “We’re excited for Denny, ink. to help broaden our bandwidth and to help ensure that the Fischer brand and its products are top of mind with our customers.”

“As life-long skiers, skiing is at the core of our agency’s DNA,” Denny, ink. founder Chris Denny said. “Delivering some innovative technologies for this season, Fischer’s new Ranger series and its latest assortment of backcountry products is something we can authentically represent from here in Jackson Hole, home to the biggest and best freeride skiing in America. We’re excited to partner with Fischer to create some exciting campaigns and bring this mountain brand the recognition they deserve.”

About Fischer Sports
Fischer Sports develops, produces, and distributes first-class skiing equipment. As an independent, family-owned, single-source supplier for both Alpine and Nordic skiing equipment, Fischer offers only premium quality products. Fischer's loyal customers are its greatest asset. www.fischersports.com

About Denny, ink.
Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com

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