Hoka One One® Taps Denny, ink. for Brand Communication

Author:
Updated:
Original:

Richmond, CA – Hoka One One® (a division of Deckers Outdoor Corporation NSDAQGS: DECK), designers of the revolutionary maximally cushioned running shoe with adaptable midsole technology, today announced the company has retained Denny, ink. to manage its public relations and communications strategy.

Effective immediately, Denny, ink. will oversee all public relations initiatives for the brand and its innovative, game changing technology - including media outreach, strategic communications counsel and social marketing support for Hoka One One’s premium trail and road shoe collections.

“Denny, ink. is a great match for Hoka One One,” said Jim Van Dine, Brand President of Hoka One One. “After a thorough review of agencies large and small, we feel Denny, ink’s knowledge of the market, their creative approach and their passion for running will help us move into the critical next phase of our brand. We’re confident their experience helping brands connect with media, consumers and specialty retail partners will allow us to maximize the awareness of Hoka products at many levels.”

Founded in 2009, Hoka One One running shoes are built upon a maximally cushioned midsole that offers superior protection, comfort and propulsion, resulting in much less body fatigue. The characteristic rocker geometry promotes optimally efficient running mechanics and the oversized outsoles, which have 50% more surface area than the average running shoe, ensure maximum stability, traction and connection with the ground.

“Hoka One One’s visionary design and undeniable performance have made it a coveted brand among some of the best runners in the world,” said Chris Denny. “As Hoka One One runners ourselves, we’re excited to help build its awareness and invite more runners into the world of more efficient running.”

###

About Hoka One One® : Hoka One One designs and manufacturers lightweight running shoes with an unconventional design featuring a midsole with volume two and a half times greater than traditional running shoes. Long distance runners and endurance athletes wearing Hoka One One shoes have recorded more than 30 podium finishes on five continents in the past 18 months. Keep Running! For more information on Hoka One One, visit www.hokaoneone-na.com

About Denny, ink. : Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in November 2006, Denny, ink. has established itself as a respected resource - providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com

Related

hoka-logo

HOKA ONE ONE® Signs on as Presenting Sponsor of The RACE - Revived

Richmond, CA  – HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NYSE : DECK), is pleased to announce the brand has become the Presenting Sponsor of The RACE – Revived, the updated edition of the classic Eugene, Oregon 8K running race that was held during the 1980’s. ...read more

hoka-logo

HOKA ONE ONE® Appoints Mark Mastalir as New Vice President of Marketing

Richmond, CA – HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NASDAQ : DECK), is pleased to announce that Mark Mastalir has joined its management team as their new Vice President of Marketing. With his background of more than 20 years of global marketing experience ...read more

hoka-logo

HOKA ONE ONE® Signs Middle-Distance Runner Mike Rutt To Elite Team

Rapidly growing running shoe brand’s revolutionary design works on and off the track Richmond, CA – HOKA ONE ONE®, designers of the revolutionary oversized cushioned running shoe with engineered midsole geometry and a division of Deckers Outdoor Corporation (NASDAQ: DECK), is ...read more

DNK-Logo

Denny, ink. Hires Erin Wyer for Social Media and Account Management

Jackson Hole, Wyo – Brand communications firm Denny, ink. is proud to announce it has hired Erin Wyer as Social Media and Account Manager. Wyer will run the social media for Johnson Outdoors' Jetboil and Eureka! tents while also managing the public relations efforts for Atomic ...read more

hoka-logo

HOKA ONE ONE® Adds More Elite Track & Field Athletes to Team Roster

Richmond, CA  – HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NYSE : DECK), is pleased to announce the brand has added two top Track & Field athletes to its expanding team of elite runners – 2013 US World Team member and three-time All American in the Steeple Chase, ...read more

RECCO Logo

RECCO® Rescue System Taps Denny, ink. for Brand Communications

Stockholm, Sweden -- RECCO® Rescue Systems, the Swedish safety company today announced the appointment of Jackson Hole, Wyoming-based Denny, ink. as its public relations agency of record in North America. Effectively immediately, Denny, ink. will implement a nationwide public ...read more

hoka-logo

HOKA ONE ONE® Signs on as Official Footwear Sponsor of U.S. Bank OC Marathon

Richmond, CA  – HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NASDAQ : DECK), is pleased to announce the brand has become the Official Footwear Sponsor of the upcoming U.S. Bank OC Marathon scheduled to be held on Sunday, May 4th, 2014. In its 10th year, the U.S. ...read more

hoka-logo

HOKA ONE ONE® Becomes Presenting Sponsor of 2014 Adrian Martinez Classic

Richmond, CA  – HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NASDAQ : DECK), is pleased to announce the brand has signed on as Presenting Sponsor of the 2014 Adrian Martinez Classic, a meet that features a series of middle distance contests including 800 Meter, ...read more

kaenon-logo

Kaenon Outlines New Marketing Vision, Announces Denny, ink. as PR Agency of Record

Newport Beach, CA – Kaenon, the ocean lifestyle sunglass brand, is pleased to announce a fresh new marketing direction along with the appointment of Denny, ink. as its public relations agency of record. In an industry where artistry and quality are always a trend, Kaenon ...read more