Richmond, CA – HOKA ONE ONE®, a division of Deckers Outdoor Corporation (NASDAQ : DECK), is pleased to announce the brand has become the Official Footwear Sponsor of the upcoming U.S. Bank OC Marathon scheduled to be held on Sunday, May 4th, 2014.
In its 10th year, the U.S. Bank OC Marathon will host over 22,000 runners participating in the marathon, half-marathon, Wahoo’s OC 5K, and Kids Run the OC. With thousands of spectators lining the course, the start line in front of the Newport Beach Marriott and the finish line at OC Fair and Event Center, more than 30,000 people will attend to witness the action.
“We are extremely excited to support the U.S. Bank OC Marathon as the Official Footwear Sponsor,” said Jim Van Dine, Brand President at HOKA ONE ONE. “As we expand our product offering to include more performance based technologies built for speed, our partnership with the U.S. Bank OC Marathon further solidifies HOKA ONE ONE’s position as a major player in competitive running.”
With its revolutionary technology, HOKA ONE ONE is rapidly expanding into the mainstream running market by offering all levels of runners more cushioning material and geometry that provides inherent stability and encourages an efficient foot strike. The brand will be present during the two-day Allergan® Health & Fitness Expo, which showcases national brands and state of the art footwear and training technology.
“We welcome HOKA ONE ONE to the OC Marathon family as our new Official Footwear Sponsor,” said race director Gary Kutscher. “HOKA ONE ONE is a great fit for our event, and together, we are committed to enhancing the runner experience and making this year’s U.S. Bank OC Marathon the best ever.”
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About HOKA ONE ONE
HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners of all types may greatly benefit from its products. For more information, please visit www.hokaoneone.com
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.