Fischer Skis Bolsters US Team


Auburn, N.H. — Fischer Skis US LLC, a family-owned global leader and supplier of snowsports products, announced today the restructuring of the USA organization. Among the many moves that seek to better position the brand for success in the very competitive market, additions to the product, promotions and internal team were outlined.

Adam Sink has been appointed to the position of Alpine Product Manager. Sink has extensive experience both on the retail and vendor sides of the ski industry working with Rossignol for the past 8 years. His hiring reinforces the commitment to bring Fischer’s product development team in closer connection with the American ski market and simultaneously grow the alpine sales.

Another recent addition to the team is Chris Gilbert to the position of Rocky Mountain Sales and Promotions. Gilbert will base out of the Vail Valley in Colorado and enhance Fischer’s retail and promotional efforts in the Rocky Mountain States. Gilbert most recently worked for Christy Sports as a Hardgoods Manager in Avon, CO but also has experience representing ski and boot manufacturers in the field.

Fischer is also excited to announce that Bernhard Harbec has been hired as a strategic consultant to establish the Fischer Brand in the USA Hockey market. Harbec has extensive experience and deep connections in the Hockey Industry and will perfectly match the strategic vision for the Fischer Brand who has manufactured high quality hockey sticks for decades but limited distribution to Europe until now. Harbec most recently worked for Sherwood as VP of Sales.

Along with these strategic additions to the Fischer team, it has also been announced that CEO Willy Booker has decided to leave Fischer to pursue new opportunities that will allow him to be closer to his family. A search for his replacement is already underway and Dave Kuhman, currently VP of Finance and Operations, has been appointed Interim President until a suitable replacement is found. Matt Berkowitz will serve as lead for the Alpine Division, Steve Reeder will continue in his role leading the Nordic Division and Bernhard Harbec will focus on developing the Hockey Division.

About Fischer Sports

Fischer Sports develops, produces, and distributes first-class skiing equipment. As an independent, family-owned, single- source supplier for both Alpine and Nordic skiing equipment, Fischer offers only premium quality products. Fischer's loyal customers are its greatest asset. 


Screenshot 2015-11-25 15.06.31

Fischer Skis U.S. names Ryan Leach as new CEO/President

Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announced today that Ryan Leach will be the CEO/President ofd in the Alpine marketplace to further strengthen its position. Ryan has most recently worked as the Alpine sales more

Fischer Sports Logo

Fischer Skis US Names Willy Booker New President and CEO

Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces today that Willy Booker has been selected as the new President and CEO of Fischer Skis US, LLC., effective July 7, 2014. Franz Föttinnger, Fischer International CEO, stated, “We are more


Fischer Skis US taps Denny, ink. for media representation

Auburn, N.H. — Fischer Skis US LLC, a family-owned global leader and supplier of snowsports products, today announces it has hired Denny, ink. as its public relations agency of record. Based in Jackson Hole, Wyo., Denny, ink. is a dynamic boutique public relations firm with years more


Fischer welcomes KC Deane to its Freeski Team

Auburn, N.H. — Fischer Sports, a family-owned, global leader and supplier of winter sports products, announces the addition of KC Deane to its Freeski Team. “We are ecstatic to have KC join the Fischer family,” Director of Marketing Matt Berkowitz said. “Not only is KC a highly more

Fischer Sports Logo

Fischer Introduces Next Generation Vacuum Fit Technology in Alpine Ski Boots for Winter 13/14

Auburn, NH (October 23, 2013) – Lingering thoughts of last season’s boot pain still got you down? Fischer Sports has the answer and is once again pushing alpine ski boot technology to the next level by introducing next generation Vacuum Fit technology. For winter 2013/14, more

Fischer Sports Logo

Fischer Ranger Vacuum Fit Ski Boots Named National Geographic Adventure Gear of the Year

Fischer Sports— a family-owned, global leader and supplier of snow sports products —is celebrating the announcement that its Ranger 11 and 12 Vacuum Fit boots were named this year’s National Geographic Adventure Gear of the Year. The gear list showcases “game-changing new more


Hydro Flask Bolsters Senior Leadership Team and Advisory Board with Industry Vets

Bend, OR– Hydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—has announced two senior leadership members and one new Advisory Board member. Dennis Conner has joined as the company’s new Vice President of Operations starting October 13th, more

Fischer Sports Logo

Fischer Sports adds a new Sales Rep for the California, Nevada and Arizona Territory

Auburn, NH (September 10, 2013) -Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces Roff Carter, a long time hardgoods rep living in Truckee, CA, has been contracted to service the greater California region for Fischer Alpine skis, more


Fischer Sports Taps Groundswell PR to Handle Public Relations

Auburn, NH – Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces their partnership with Groundswell PR to lead its public relations efforts. Groundswell PR will handle all communications strategy and media relations to promote Fischer more