Dare 2b Debuts New Mountain Collection at SIA for Winter 2015-16

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Portsmouth, NH (January 23rd, 2015) - Dare 2b, one of the U.K.’s hottest young snow and ski brands, introduces the new and innovative Mountain Collection. With a multi-sport appeal, this collection is designed to handle any outdoor activity, from ski touring and snowboarding to running and climbing. The Mountain Collection presents a wide-range of layering pieces for superior performance no matter the challenge.

The Mountain Collection features Dare 2b’s new Endothermic Performance technology, which serves as the ultimate form of heat management. Designed to regulate body temperature and maintain optimal performance in cold weather conditions. The collection offers a range of down and wool garments with varying levels of insulation and breathability to suit different temperatures and activities. Each Endothermic Performance garment has a specific purpose that can work on its own or in combination with other layering apparel.

Men’s Burrow Jacket

Whether you’re touring, jogging, or layering up for a snowy day, the Burrow Jacket’s got your back. Featuring Dare 2b’s new Endothermic Performance technology, the Burrow is designed to regulate body temperature and maintain optimal performance through an optimized alpaca wool mix insulation, which provides natural wicking and anti-bacterial control properties. Jacket features also include nylon rip stop fabric, multiple interior and exterior pockets, reversible design, and the ability to pack into its lower pocket. Available in airforce blue/mosaic blue, and black/trail blaze in sizes S-XXL. MSRP $140.

Men’s Take Shelter Jacket

Bring shelter with you in this toasty warm jacket. The Take Shelter features Dare 2b’s new Endothermic Performance and Ilus Down fabric with a 700 premium duck fill. A waterproof nylon fabric, water repellent finish, stretch bound cuffs, and high warmth to weight ratio make it ideal for battling the elements. Available in black and skydiver blue/airforce blue in sizes XS-XXL. MSRP $200.

Women’s Amenity Jacket

Do it all this winter with the Amenity Jacket. Featuring Dare 2b’s new Endothermic Performance, the Amenity is designed to regulate body temperature and maintain optimal performance during high-output activities. Filled with alpaca wool mix insulation, the Amenity provides natural wicking and anti-bacterial control properties. Reversible for versatility, the Amenity also features include nylon rip stop fabric, water repellent finish, and pocket pack ability. Available in freshwater blue/fairway green and black/electric pink in sizes 2-16. MSRP $140.

Women’s Down Play Jacket

A jacket perfect for layering yet still strong enough to handle harsh weather all on its own, the Down Play features Dare 2b’s new Endothermic performance and Ilus Down fabric with a 600 premium duck fill. Features also include a nylon waterproof fabric, water repellent finish, high warmth to weight ratio, and more. It also has the ability to easily compress, for grab and go convenience. Available in performance purple, black, fairway green, freshwater blue, electric pink/freshwater blue in sizes 2-16. MSRP $180.

Links:

Dare 2b: dare2b.com

Facebook: facebook.com/dare2bwelcometoourmountain

Twitter: @dare2bonline

About Dare 2b

Dare 2B is a mountain sports brand offering innovative and fashionable ski and sportswear to those who are all about having fun on the mountain. Urmston-based in the UK, Dare 2b is owned by the Black family who have over 80 years and three generations’ experience in making high quality waterproofs. The Dare 2b brand was established in 1999 and is today widely sold throughout Europe and is expanding its distribution in the U.S. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain.

PRESS CONTACT:

Tara Coyle

Terra PR

307-733-8777

Tara@terrapublicrelations.com

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