Breaking Stride to Check Your Split? EdgeGear Changes the Way Runners and Athletes View Their Watches with the SHIFT™ Watch Band

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New watch band for running debuts on Kickstarter and works easily with fitness and smartwatches

(San Diego, CA) November 17, 2015—On a mission to improve and modernize the way people have worn watches for centuries, EdgeGear announces the launch of the SHIFT™ watch band on Kickstarter. With a design that positions the watch at optimum viewing angle and within the natural field of view (between the thumb and pointer fingers), the SHIFT band allows the user to easily read the data provided by their sports or smartwatch, without disrupting the flow of his or her run or workout. Comfortable and offering a snug fit, the fly-weight watch band is compatible with most fitness and smart watch models including the Apple watch, Garmin, Pebble, SUUNTO and others.

After 2 years of developing and testing prototypes, EdgeGear Founders and designers James Gilmore and Andrew Green launched the SHIFT watch band to address how the placement of their watches was slowing them down. Gilmore and Green met while living in Oslo, Norway and evoked the SHIFT idea during their runs together.

“Every time we looked down to check our pulse, our pace, our progress, the placement of our watches slowed us down,” explains Gilmore. “We were losing time whenever we attempted to gain it. That’s when we realized that our watch bands were stuck in a previous century.” With a background in biotech and and a passion for running, Green adds, As runners, we are constantly reaching for the split-second edge. As engineers, we’ll take any excuse to tinker with the status quo.”

EdgeGear has partnered with SMACK! Media during their Kickstarter campaign to help reach their goal of $45,000 to be used towards manufacturing the SHIFT watch band that will officially go to market in March of 2016. With 13 days left, the campaign is only a few thousand dollars away from achieving the fundraising goal. Green comments, “We are excited to partner with SMACK! Media for this fast-paced campaign. Based on their previous successes with Kickstarter, their creative and strategic marketing tactics and their personal knowledge of our target market, the team at SMACK! will elevate our team and guide us to meet and exceed our objectives.”

Pre orders are available now for $30.00 until November 30, 2015 through the Kickstarter crowd-funding website. Watch the SHIFT™ in action and pre-order yours today here:

About EdgeGear

Founded by biotech engineers and runners not afraid to tinker with the status quo, James Gilmore and Andrew Green seek to revolutionize and improve the way we wear watches beginning with the launch of the SHIFT™ watchband. Compatible with many fitness and smartwatches today, SHIFT repositions the placement of the watch to optimize viewing and interaction, targeting the runner and active user. Help change the face of time!


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