Mike Geraci

MERCURYcsc's Q1 Pulse is a post-mortem on 2016 holiday season that id's new opportunities for 2017Christmas in May? You’re not the only one thinking about it. While many sources try to predict the next trends in gift giving, MERCURYcsc decided to query our Think T+O™ forum on ...read more

Contact: Maclaren Latta Vice President of Consumer Insights maclaren.latta@mercurycsc.comBOZEMAN, Mont. — The Fear of Missing Out is more than a pop-culture acronym. Particularly among Millennials, FOMO is an actual diagnosable thing. Then there’s the fear of feeling stupid or ...read more

For the first time in Outdoor Retailer's history, a daily live television show was broadcast on location from the Outdoor Retailer Summer Market trade show in Salt Lake City to thousands of consumers around the world. The mORning Show featured four hours of coverage with 17 guest ...read more

More than 1,400 outdoor manufacturers and 20,000 outdoor industry members from around the world will converge upon the Salt Palace Convention Center this week for the bi-annual Outdoor Retailer trade show. Many will use the big event to announce new products, new technology, new ...read more

DURANGO, Colorado -- Verde PR & Consulting, a public relations and brand communications agency specializing in the outdoors, active lifestyle and consumer electronics markets, has launched a new Paid Media service platform. With the launch of this new division, Verde will provide ...read more

Park City, Utah (Oct. 25, 2010) — Online retailer of outdoor gear, Backcountry.com, is beefing up its leadership team with a guy who has probably never heard his name and “beefing up” in the same sentence before. Lean though he may be, Mark Koppes is a product business ...read more

WHITE RIVER JUNCTION, VERMONT (Sept. 23, 2010)—With strong brand growth and continued demand for technical performance apparel in the outdoor and LOHAS markets, Ibex Outdoor Clothing Holdings, Inc. (“Ibex”) today announced that they have joined forces with North Castle ...read more

PARK CITY, UTAH — When Gear to Grow first approached Backcountry.com for donations, the Salt Lake City-based nonprofit was a fledgling 501(c)(3) with big dreams and a mission completely aligned with the online gear retailer: getting people outside. Backcountry knew a good thing ...read more

PARK CITY, UTAH —Auto refresh, countdown timers and desktop alerts can only go so far when gear-hungry tightwads are trying to fuel their SteepandCheap.com shopping addiction. The problem is, these guys would rather be outside, racking up miles, vert and kudos with the gear ...read more

PARK CITY, UTAH (Sept. 14, 2010)—In another first for the outdoor retail industry, Backcountry.com has unveiled what may well be the most targeted and cost-effective advertising opportunity in the outdoor space. The online retailer of high-end outdoor gear is now making available ...read more

Backcountry.com--the largest online retailer of performance outdoor adventure gear--took a $2,000 start-up and turned it into a $200 million business. These people know the outdoor industry. They know the Internet. They know gear. Their team of buyers returned from Outdoor ...read more

This is the story of one man’s ski odyssey, to ski more vertical feet in a year than anyone else in history. Unfolding on some of the world’s most remote peaks, it’s a story of commitment, perseverance and a personal quest that will test one skier’s physical and mental endurance, ...read more

With manufacturers looking for new ways to leverage and distribute their brand content, Backcountry.com, in partnership with The North Face, this week launched their first Vendor Social Hub, a next generation merchandising program that gives manufacturers one hyper SEO-friendly ...read more

PARK CITY, UTAH - Backcountry.com, one of the outdoor industry’s leading e-tail entities of high quality outdoor gear, launches its second issue of the Backcountry.com Gear Guru Reports. The quarterly reports aim to bring the expertise and insights of Backcountry.com product line ...read more

PARK CITY, UTAH — After six months of suckling nourishment and customers from BackcountryOutlet.com while undergoing intensive poking, prodding, tweaking, testing, and gear loading, the DeartmentofGoods.com was taken out of its beta incubator on Monday and dropped into the real ...read more

PARK CITY, UTAH — You never know who you’ll discover in Backcountry.com’s on-site gear-focused customer community. For Team Wrangler, Jon Atencio, it was the newest addition to the Backcountry.com Pro Team roster, all-star Boulder-based boulderer, Abbey Smith. “I was actually ...read more

PARK CITY, UTAH — Acknowledging that their responsibility to their customer's outdoor experience goes beyond providing the world's best outdoor gear, Backcountry.com has committed to be the primary 2010 corporate underwriter of the Colorado Fourteeners Initiative's (CFI) Hot ...read more

PARK CITY, UTAH—Sporting Goods Business's (SGB) Top 40 Under 40 award program was created to “...honor the best and brightest future leaders of the sporting goods industry.” Little did SGB know how soon that bold prediction would come true. Just two days after ...read more

PARK CITY, UTAH – Backcountry.com, one of the outdoor industry’s leading e-tail entities of high quality outdoor gear, launches the debut issue of the Backcountry.com Gear Guru Reports. The quarterly reports aim to bring the expertise and insights of Backcountry.com product line ...read more

PARK CITY, Utah — As their focus on community, customer service, and gear selection continues to drive growth, Backcountry.com has announced several internal promotions and management assignments to their team in order to better manage the scale and dynamics of the growing ...read more

PARK CITY, Utah — Backcountry.com customers are passionate about gear. That's obvious in the fact that, now, more than 100,000 of them actively participate in Backcountry's on-site community, where they post reviews on and questions and answers about gear (and nothing but ...read more

PARK CITY, UTAH – Leading outdoor industry publications SNEWS®, and Backpacker Magazine recognized Backcountry.com as the “Online Retailer” winner of its coveted Retail of the Year award. The two magazines, owned by AimMedia, honored six outdoor retailers as recipients of ...read more

PARK CITY, UTAH - Transworld Business, the leading action boardsports industry pub, announced Dogfunk.com as the winner of Online Retailer of the Year for its first annual Business Industry and Retail Awards. The award was by voted on by more than 2,500 retailers and industry ...read more

Salt Lake City, Utah – Backcountry.com's Chief Marketing Officer, Dustin Robertson, and Footwear Buyer, Lauren Barra will be adding the outdoor etailer's unique perspective to two panel discussions at the Outdoor Retailer Winter Market trade show, this week. Robertson will be ...read more

PARK CITY, UTAH — Lindsey Vonn, Bode Miller, Ted Ligety and the rest of the speed demons of the U.S. Ski Team live and breathe at eye-watering speeds, clinging to the edge of human capability and cheating death on a daily basis, and they require the best gear available. After ...read more

PARK CITY, Utah — It's award season, when the best performers of the year take home the coveted trophies bestowed upon them by their industries' powerful taste makers. First the Nobel, soon the Oscars, Grammys, and Golden Globes, but now the one that everyone's been waiting ...read more

This week, Backcountry.com donated $12,000 of high-quality outdoor gear in continued support of the start-up phase of Pacific Mountain Institute’s new Gear to Grow project. This is the second sizable gear donation to the project in as many months and represents what could be ...read more

With the economy stuck on its crux move, savvy gear shoppers have been faced with the scary possibility that the only way to afford new gear this season is to scour the aisles of sticky-floored discount stores and drop-shipping closeout sites in the off chance that they'll ...read more

Faced with the gloomy prospect of being pegged as looking “so 2005”, Backcountry.com made some changes… on the inside. About a week ago, the etailer of high-end outdoor gear switched to its new fast and much sexier search platform, polishing up the old version that has been ...read more

In their never-ending quest to establish the world's most authoritative center for gear knowledge online, the Backcountry.com crew today announced that they have signed renowned big mountain and freestyle skier Seth Morrison to their team. "Seth Morrison is, hands down the most ...read more

Starting today, there's HuckNroll.com, a store dedicated to dirt riders and our take-your-personal-best-and-shove-it-up-your-ass, meat-hucking, scab-picking habit known as mountain biking. HuckNroll.com is an online mountain bike shop. You heard right. Online. And we wouldn't be ...read more

There are online retailers that sell bikes and there are online retailers that sell only bikes but, until today, there has never before been an online retailer that sells only road bikes — and only premium, high-end, top-dollar road bikes at that. But now there's ...read more

Nobody wants to be known as “that guy” – that wheel-riding roadie who never takes a pull, that plow-sucking skier always three steps behind the trail breaker. Why? Because the freeloading life is lame. “That guy” is lame.Sad to say, but until now, in terms of affiliate ...read more

“Give credit where credit is due.” Though Backcountry.com's mom may have taught no other manners, she definitely hammered this one home. And since the online retailer of high-end outdoor gear would be nothing without… high-end outdoor gear, it's only appropriate to give a ...read more

The e-commerce roughnecks at Backcountry.com weren't sure what they would find when they started wildcatting about the hinterlands of the bike industry in early June 2007 when they tossed high-end road and mountain product into their Backcountry.com mix and then launched ...read more

As in any agricultural practice, the merino wool production process is more complex than those not directly involved in the industry realize. Modern market demands, pricing fluctuation and weather are just a few of the dynamics that have put an end to the more serene days of a ...read more

With blogs, YouTube, Facebook, Twitter and many other social media and social networks gaining ground as influential channels of communication, particularly among younger demographics, social media strategies have become an integral part of public relations campaigns. To address ...read more

As merino wool continues to gain acceptance in the U.S. for its performance and comfort as well as sustainability and style benefits, The Merino Company (TMC)—an Australian-based merino wool manufacturing and marketing group-today announced the appointment of Jose Fernandez as ...read more

PAONIA, Colorado—Peter Kray, an outdoor industry publishing veteran, has joined Mountain Gazette in the newly created position of editorial director. John Fayhee, who lives in Silver City, New Mexico, remains on staff as Editor at Large and will continue to write and edit for the ...read more

Park City, Utah (June 18, 2007) – Base Camp Communications, a Jackson Hole, Wyoming-based public relations agency specializing in sports and tourism clients, has a new office now open for business in Park City, Utah.When deciding to expand Base Camp Communications to Utah, ...read more

Englewood, Colorado and Park City, Utah – Liberty Media Corporation (NASDAQ:LINTA, LCAPA) (“Liberty”) and Backcountry.com, Inc. (“Backcountry”) today announced that they have entered into a definitive agreement for Liberty Media to acquire control of Backcountry.com – ...read more

Read all about it at http://www.basecampcomm.com/backcountryXXX ...read more

TEMECULA, Calif. – Gregory Mountain Products, the international market leader for three decades in backpacks for the full range of outdoor activities, has retained Factory Design Labs to oversee its branding and marketing, effective immediately. Factory will help Gregory target ...read more

After sorting through 231 nominations from 23 countries, the 18 judges of the world's largest juried start-up competition tagged Westcomb Outerwear, Inc. as the winner of the 2007 ISPO BrandNew Award in the Sportswear category. The award recognizes Westcomb's progressive design ...read more

Renowned climber and performance artist Timmy O'Neill today announced the dates and venues for the first Environmental Action Tour (EAT), a 3-city eTown-style event that will bring together leading characters of the alternative environmental community and share their stories, ...read more

Jackson, Wyo—Alpinist Magazine announced today that it will host a special screening of The Alpinist Film Festival (formerly The Barry Corbet Film Festival) on September 14, 2006, in the Mainstage Theater in downtown Jackson, Wyoming. During the evening, Alpinist will present ...read more