Underwrites Colorado 14er Initiative’s Hot Shot Crew

New maintenance crew model to address region’s remote trouble spots

PARK CITY, UTAH — Acknowledging that their responsibility to their customer's outdoor experience goes beyond providing the world's best outdoor gear, has committed to be the primary 2010 corporate underwriter of the Colorado Fourteeners Initiative's (CFI) Hot Shot trail care crew program.

The CFI Hot Shot crew will consist of three trail maintenance and backcountry experts' performing involved maintenance and rehabilitation projects on five of Colorado's remote 14,000 foot peak trail systems: Mount Evans, Capitol Peak, Mount of the Holy Cross, Huron Peak and Uncompahgre Peak. Projects occur in rugged terrain above timberline at elevations between 12,000 and 14,000 feet.

The Hot Shots will employ a location-based approach to their projects that enable them to work for up to three weeks at a time in the backcountry. They will backpack in, set up base camps, and live close to project sites, thereby minimizing hike and travel time and the resulting expenses.

CFI's Executive Director, Lloyd Athearn, said that the Hot Shot's work is beyond the scope of their volunteer-based Adopt-a-Peak projects, but less intensive than season-long backcountry base camp initiatives.

“The Hot Shot crew is particularly well suited to tackle some of the more vexing projects that need extensive, complex maintenance work. These are sites at high altitudes, far from the nearest trailhead,” Athearn said. “'s support enables us to keep this project active for the entire summer to finally address some key projects for the region.”

“CFI's mission aligns exactly with ours,” said Jim Holland, CEO of “We sell the gear people need to hike, climb or ski the Fourteeners, so it makes perfect sense for us to support the people who maintain the trails.”

About Colorado Fourteeners Initiative:
Founded in 1994, the Colorado Fourteeners Initiative (CFI) partners with the USDA Forest Service to protect and preserve the natural integrity of Colorado's 14,000-foot peaks through active stewardship and public education.

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