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Introducing the world's first exclusive road cycling specialty shop online

There are online retailers that sell bikes and there are online retailers that sell only bikes but, until today, there has never before been an online retailer that sells only road bikes — and only premium, high-end, top-dollar road bikes at that. But now there's It is the first exclusive road cycling online retail specialty shop in the world.

Real Cyclist features only the most honed and perfectly crafted bikes, components and accessories from the industry brand names that kick start your heart and make you sweat before you even gear up and ride. Best-in-class brands like Pinarello, Colnago, Look, Litespeed, Campy, Shimano, Zipp, FSA, Castelli, Hincapie, Craft and Capo Forma are only a few clicks and next-day delivery away.

Our inventory is as deep as it is elite. We stock more than 6,000 products from 130 brands, because when you know what you want and you want it right now, “sorry” just won't cut it. We're transparent in that you can always see the inventory on hand. (Yes, we really do have 13 $4,500 Litespeed Archons in stock.) We believe in the product, so we order the product. We also know that while drop shipping may be easiest on a retailer, it's never easiest on a customer. When you order a fully built bike, frame, wheels, components or clothing from, your order is immediately fulfilled at our own distribution center, professionally packaged, and shipped directly to you.

We're not going to lie here. Shopping on Real Cyclist is in no way as much of a senses feast as actually running your hands along the bikes, lifting them, jumping in the saddle, and smelling the lube and tires, but at least you can do it 24/7. Each product page includes super-detailed tech-specs, sizing charts, and product images. And, unlike any other cycling retailer anywhere — online or off — our customers play a leading role in providing product information. The Real Cyclist community (made up of you and other riders like you) provides reviews, asks and answers questions, and posts images. An entire world of riders is on hand to share their own first-hand knowledge with you and everyone else on the site. This takes doing your gear research to a whole new level.

Plus, all the employees are passionate roadies. Their thigh-to-ankle, bicep-to-wrist, and neck-to-forehead tan lines are one dead giveaway; their shaved legs are another. But what really sets them apart is their unmatched knowledge of cycling, their (unrequited) love of the gear, and their full-on dedication to deliverthe most comprehensive, friendliest, and best service to each of our customers. You will never get snobby, holier-than-thou, shop-guy treatment from anyone at Real Cyclist. Ever.

We build and ship fully built bikes, ready to ride just moments after you sign the UPS guy's e-pad and tear the tape from the box. So you need to know that only USA Cycling race-certified bike mechanics will ever touch your bikes. And if what you get just isn't working for you, we have an unlimited 30-day return policy. No questions asked. No problem.

As a little incentive for you to give us a test ride, the first 20 people to place an order for more than $1,000 on get a free Real Cyclist team kit. Check out for more details. is another in's family of core bike stores, including for mountain bikers and the two ODAT (one-deal-at-a-time) stores: (mountain biking) and (road riding).

About is owned by—an online retailer of high-end outdoor gear and center for gear knowledge online. carries more than 400 brands in various categories, including backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry also operates,,,,,,, and is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA).

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