For the first time in Outdoor Retailer's history, a daily live television show was broadcast on location from the Outdoor Retailer Summer Market trade show in Salt Lake City to thousands of consumers around the world.
The mORning Show featured four hours of coverage with 17 guest interviews, including Jimmy Chin, Melissa Arnot, Hans Florine, and Kenji Harountunian, plus 20 taped interviews with the likes of climbers Alex Hannold and Chris Sharma, and paddler Steve Fischer, as well as information on more than 40 pieces of new gear. The mORning Show also covered the new Canyonlands Wilderness initiative, diversity in the outdoors cause, The Access Fund, and Rios Libres, an anti-dam dam initiative sponsored by Patagonia.
A FreeRange Media production, The mORning Show was broadcast over Backcountry.com's Facebook page, Columbia Sportswear's Tumblr page, and FreeRange Media's Ustream.tv channel. All of the shows were recorded and are available to view on YouTube at www.youtube.com/user/MikeOCG/videos and on www.ustream.tv/channel/the-morning-show6
FreeRange Media will continue to deliver consumer access to behind the scenes events with a live broadcast from Interbike, September 19th-21st.
Since the production budget did not allow for credits at the end of the show, the following is a shout-out to everyone who helped make The mORning Show possible.
Mike Geraci, Producer
Doug Schnitzspahn, Host
Cameron Martindell, Gear Bureau Chief
Chris Van Leuven - Climbing Correspondent
Joe Carberry - SUP Market Correspondent
Special thanks to:
Dustin Robertson, Marit Fischer, Jonny Atencio, Kyle Harris - Backcountry.com
Mick McCormick, Andy Nordhoff, Scott Trepanier, Adam Buchanan - Columbia Sportswear
Chris Kitchen, Sam Pope - KGB Productions; Michael Pflatzgraph - Pflatzgraphics; Salomon at City Creek, Hilary Hutcheson - Outside Media; Kenji Harotunian, Mergie Lelvis, Marisa Nicholson - Nielsen/Outdoor Retailer; Chip Smith, Maura Lansford - SOAR Communications; Ian Anderson, Sarah Hubbard, Cory Lowe, Kara Armano - Backbone Media; Katie Shakelford Holmes - Pale Morning Media; Devon Broan - Slingblade; Dave Simpson - Verde PR; Teresa Bruffey - Outdoor Research; Mary Ann Potts - National Geographic Adventure; Joe Atkin - Goal Zero.
Thanks to everyone for their support and assistance. We couldn't have done it without you.
About FreeRange Media:
FreeRange Media is a digital media agency focused on the development and deployment of branded media strategies.