April 1, 2014 – Vancouver, BC: Innate, fresh from the astounding success of their Saison Beer Sleeve, changes their mission statement prior to attending the leading craft beer industry trade show. To show just how serious they are about their new message, they've released a commemorative sticker in honour of the groundbreaking event.
Peter Aird, Innate’s Customer Sales Service Coordinator, had this to say: “We’re a values driven organization. That being said, Your Planet, Your Choices, Your Gear just didn't really reflect the changing values and needs of the Innate office.”
Michelle Baynton, Innate’s Marketing Coordinator, concurs, stating “There’s a growing need for a beer after the arduous Innate work day. Necessity being the mother of invention, we've designed a series of double wall vacuum stainless steel beer sleeves and growlers to accommodate this growing demand. Then we realized, hey, other people like beer too, so we expanded the line and adapted our mission statement to mark this historic change.”
“Bottom line, Your Planet, Your Choices, Your Beer will serve to guide us in our day to day actions,” states Peter Aird. “After all, life’s too short to make substandard gear or to drink lousy beer.”
Based in Vancouver, Canada, Innate creates cleanly designed essentials for active travel in keeping with their design philosophy of Leaner, Cleaner, Greener. Building on their successful collection of stainless steel food and drink containers, coupled with a love of Craft Beer, they are pleased to debut a new line of vacuum beer sleeves and growlers.
To learn more about Innate, visit: www.innate.ca, or contact them at: firstname.lastname@example.org