Innate: New Technology Bridges the Gap Between Traditional and Urban Outdoor.

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August 4, 2014 – Vancouver, BC: In keeping with their hashtag #godoyourday, Innate rolls out a range of essentials that bridge the gap between traditional and urban outdoor. From the world’s thinnest, stitchless RFID blocking wallet to the world’s first modular beach and travel umbrella, Innate has the essential gear for all of life’s adventures. Traditional outdoor enthusiasts will appreciate the functionality and durability of these pieces, while the sleek aesthetic and refined design sensibility will appeal to urban outdoor enthusiasts.

“Our first priority was to design essentials that were great for urban use without compromising on traditional outdoor performance,” says Michelle Baynton, Innate’s Marketing Coordinator. “However, as we rolled with the Spring 2015 collection, we realized that we weren’t just creating multi-purpose essentials, we were creating life-changing products.”

“Actually these won’t come close to changing your life,” chimed in design director Erin McGann. “But we’re proud of what we’ve done on several levels. Tech geeks like us marvel at how the hell we’ve managed to radio-frequency weld an RFID blocking material into a panel, while folks who love our hashtag #godoyourday will just appreciate the simple functionality of our modular Sea to Sky travel and beach umbrella”

Check out what’s new and innovative from Innate.

Portal RFID Blocking Wallet Collection (SR $27.00 - $38.00):

Sleek, secure and spectacular. Introducing the world’s thinnest, stitchless RFID blocking wallet collection. The new Innate Portal RFID blocking wallets help you organize all of your travel essentials, while keeping them safe from identity thieves. Featuring divided storage, reinforced clip points, Velcro closures and recycled translucent display panels for ID and mobile phones, these wallets are the ideal daily essential. There are three different sizes from a small sleeve for just cards, to a full sized passport wallet.

Sea to Sky Umbrella(SR: $76.00):

An umbrella that does it all: rain in the city, mist in the mountains and sun protection on the beach. The Innate Sea to Sky Umbrella features a large, double vented canopy that provides superior wind resistance, while a modular telescoping pole, stored in a convenient storage and shopping bag, attaches to the handle to make it the perfect beach umbrella. This is the ideal umbrella for every use.

Craft Growlers (SR 32oz: $44.00, SR 64oz: $50.00):

The Innate Craft Growlers are the ultimate in vacuum insulated on-the-go convenience. Many breweries offer take away beer in glass growlers that can easily shatter while commuting, but Innate’s premium stainless steel growlers eliminate that risk. Durable precision construction with a leak-proof integrated lid and comfortable two fingered carrying handle; these beauties keep your beer safe and at an optimal serving temperature for you to enjoy on all of your adventures.

Going to OR Summer Market? Want to hear more about Innate’s new products? We’re located at Booth #155, so stop by to chat with us or book an appointment to see us by emailing tradeshow@innate.ca. We can’t wait to grow our business with you.

About Innate:

Based in Vancouver, Canada, Innate creates cleanly designed essentials for travel, work and adventure in keeping with their design philosophy of Leaner, Cleaner, Greener.

To learn more about Innate, visit: www.innate.ca, or contact them at: marketing@innate.ca

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