Opportunities for Outdoor Retailers: Innate a Hit at Denver Craft Beer Show.


April 18, 2014 – Vancouver, BC: Innate discovered tremendous opportunities for outdoor retailers while attending last week’s craft beer industry conference and trade show in Denver, Colorado. The show was a great success for Innate, generating massive amounts of interest in their new collection of stainless steel vacuum growlers and beer sleeves.

“The burgeoning craft beer market, while outside of the traditional scope of the outdoor industry, is a tribe that provides ample opportunities for outdoor retailers to expand and broaden their core base of customers,” stated Innate’s Marketing Coordinator Michelle Baynton. “It’s amazing how simple, clean design is universally appreciated.”

“The energy was palpable,” said Robyn Gibson, Innate’s VP of Sales. “Our designs, which we've honed in the active travel and outdoor markets, really resonated with a whole new group of customers. In particular, our Saison Beer Sleeves and Craft Growlers were an absolute hit.”

Innate not only displayed their new Craft Beer collection, but they also partnered with Fyxation, the iconic Milwaukee-based creators of top-drawer urban cycling essentials, to design a custom American-made leather Craft Growler holder for bikes. The Craft Growler, displayed on a Fyxation single-speed, generated loads of interest at the show and the broader community thanks to an engaging Instagram and Twitter contest.

saison bike

“Ultimately, we’re about creating clean designs for active travel, whether that’s during a backcountry adventure or traveling with your growler from your local craft brewery to an outdoor picnic,” said Greg Foweraker, Innate’s Managing Director. “After all, life’s too short for lousy beer or substandard gear.”

About Innate:

Based in Vancouver, Canada, Innate creates cleanly designed essentials for active travel in keeping with their design philosophy of Leaner, Cleaner, Greener. Building on their successful collection of stainless steel food and drink containers, coupled with a love of Craft Beer, they are pleased to debut a new line of vacuum beer sleeves and growlers.

To learn more about Innate, visit: www.innate.ca, or contact them at: marketing@innate.ca