Wigwam Takes New Direction in Product Development, Web and E-Commerce

Author:
Updated:
Original:

Sheboygan, WI, USA, November 18, 2013 – Wigwam recently appointed Margaret Newhard as the new Director of Product Management, Website and E-commerce.

While she spent time working at Wigwam in her younger years, Margaret’s career after attending Villanova University started with experience at the well-known outdoor chain, Gander Mountain in St. Paul, MN followed by experience at a Fingerhut Direct Marketing as an E-commerce Analyst. After gaining knowledge of both the outdoor market as well as e-commerce and direct marketing, Margaret made her transition back to Wigwam starting as the Field Marketing Manager. Following several years in marketing, she moved to the sales side and became Director of Sales for the Western half of the country managing 6 sales agencies representing Wigwam.

The newly married, Margaret Newhard, now resides comfortably back in her home town of Sheboygan, WI where she works hands on at the Wigwam headquarters directing Wigwam’s product development, website, and e-commerce strategy and execution. "I am thrilled to have the opportunity to call Sheboygan home again and be hands on with my brother and dad” said, Margaret Newhard.

When you ask Margaret why she loves working at Wigwam she’ll tell you, "Passion truly drives the success of a family business. It's what drew my brother and I back to Wigwam after kick starting our careers with other companies. It is also what keeps my dad in the office every day of the week and loving every minute of it. You can't miss the enthusiasm and it's contagious."

"There are innumerable companies selling socks in today’s retail environment and competition is fierce. Product development is a major key in staying relevant in the space and driving sales. It is really exciting to have the chance to set the precedent and influence design and color. This is just what will keep Wigwam fresh for another 108 years,” Margaret commented.

About Wigwam: Wigwam is a family owned and operated sock manufacturer that has been manufacturing performance socks in Sheboygan, WI, USA since 1905. This January will mark 109 years in business for Wigwam. For more information on Wigwam, go to www.wigwam.com or follow us on Facebook at www.facebook.com/wigwamsocks and Twitter at www.twitter.com/wigwamsocksusa

Related

Wigwam adds Marketing Designer & E-commerce Administratorr

Sheboygan, WI, USA, March 14, 2014 – Wigwam recently appointed Luke Otten as the new Marketing Designer & Ecommerce Administrator. Prior to working at Wigwam, Luke studied Studio Art at Calvin College in Grand Rapids, MI. He started out at Wigwam administrating the order ...read more

Wigwam adds Brand Marketing Manager

Sheboygan, WI, USA, December 20, 2013 – Wigwam recently appointed Natalie Stangl as the new Brand Marketing Manager. Prior to working at Wigwam, Natalie worked in public relations and brand advocacy at a large advertising firm in Minneapolis, MN “We were very fortunate to bring ...read more

Jill

Wigwam Adds Experienced Director of Human Resources

Sheboygan, WI, USA, July 10, 2014 – Wigwam recently appointed Jill Skarda as the new Director of Human Resources. Jill has worked with many facets of HR including employee relations, recruiting, training, payroll, benefits, Talent Management, and safety. Jills education ...read more

Wigwam Hires New Western Director of Sales

Sheboygan, Wisconsin, Friday June 14, 2013 – Wigwam, The Performance Sock Company, is very pleased to announce that John Strong will be joining the Wigwam team as their new Western Director of Sales. John comes to Wigwam with an exceptional background in sales and sales ...read more

Wigwam Partners with Lakeshore Technical College to Engage Youth in Manufacturing

Sheboygan, WI, USA, July 15, 2014 – Wigwam Mills, Inc. recently partnered with Lakeshore Technical College (LTC) to participate in the Sheboygan Area Youth Apprenticeship program to get more graduating adults interested and involved in careers in manufacturing. Youth ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Appoints Industry Leader Phyllis Grove as Vice President of Marketing and E-commerce

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced the addition of Phyllis Grove as Vice President of Marketing and ecommerce. Grove brings ...read more

Wigwam's #1 Priority is Made in USA

Sheboygan, Wisconsin, Thursday May 9, 2013 – Wigwam’s owner and CEO, Bob Chesebro, has been active in Washington lobbying on policies and issues in the textile industry that directly affect Wigwam and many other companies in the textile and apparel industry. Recently, Bob made a ...read more

Wigwam Official Sock Sponsor of Colorado's Largest Trail Race Series

Wigwam Official Sock Sponsor of Colorado’s Largest Trail Race Series Sheboygan, Wisconsin, Thursday, April 17, 2014 – Wigwam, The Performance Sock Company is excited to announce a new sponsorship as the Official Sock of the Endurance Race Series in the beautiful state of ...read more

Hydrapak_Logo1

Hydrapak Develops New Distribution Network in Canada

Oakland, CA - Thanks to rapidly increasing demand for its innovative and functional hydration systems, Hydrapak is growing its presence in Canada as it enters a new era of expansion. To address burgeoning business at the retail level, Hydrapak has established a warehousing and ...read more