Sheboygan, WI, USA, December 20, 2013 – Wigwam recently appointed Natalie Stangl as the new Brand Marketing Manager.
Prior to working at Wigwam, Natalie worked in public relations and brand advocacy at a large advertising firm in Minneapolis, MN “We were very fortunate to bring Natalie to Wigwam. Her focus and passion for developing our brand message, along with working directly with our customers has been nothing short of amazing. As our Brand Marketing Manager, Natalie will focus on all aspects of advancing our image, our reach and our overall marketshare” says Jim Einhauser, Wigwam’s Executive Vice President of Marketing and Sales.
After gaining knowledge of both the outdoor market as well as the Wigwam brand, Natalie made the transition from the agency world to the client side as the Field Marketing Manager at Wigwam. In her role as Field Marketing Manager, Natalie traveled the country as well as internationally attending events, working with Wigwam athletes and brand advocates, developing Wigwam PR, while also keeping a close eye on the market and the competitive landscape.
Following 6 years of experience with the Wigwam brand and over 4 years with Wigwam directly, she is now the Brand Marketing Manager. As Brand Marketing Manager at Wigwam, Natalie manages all aspects of the Wigwam brand from advertising strategy in the United States, Canada, and internationally as well as event management, athlete management, PR and Social Media marketing. Currently, she has helped Wigwam reach one of the largest advertising and branding campaigns for a sock company reaching over 85,000,000 impressions for the 2014 year.
Natalie travels throughout the US, Canada, and Europe helping build the Wigwam brand, working with accounts big and small on improving their Wigwam business. "In a market where we are up against over 100 direct competitors, I am excited to take on the challenge building brand awareness around a heritage company while keeping it relevant and innovative.” said, Natalie Stangl
When you ask Natalie why she loves working at Wigwam she’ll tell you, “Working for Wigwam isn’t just about socks. It is about the people within this business that help make this brand possible as well as the loyal consumer that has been buying our product for 110 years. The passion and integrity of the people inside the walls of Wigwam help make us who we are. I thrive off of that passion”.
About Wigwam: Wigwam is a family owned and operated sock manufacturer that has been manufacturing performance socks in Sheboygan, WI, USA since 1905. This January will mark 109 years in business for Wigwam. For more information on Wigwam, go to www.wigwam.com or follow us on Facebook at www.facebook.com/wigwamsocks and Twitter at www.twitter.com/wigwamsocksusa.