FootBalance boosts availability on the east coast with Paragon Sports partnership


FootBalance, an innovator in custom footbed technology, is pleased to announce its arrival at Paragon Sports, the leading premier specialty sporting goods retailer in New York.

“As the premier specialty sporting goods retailer in New York City, Paragon is the place to be. We’re thrilled to be working with them, as it’s a great opportunity to provide their customers with a custom fit solution,” says FootBalance vice president of sales, Todd Poseley.

The entrance into Paragon marks the company’s first dive into New York City’s marketplace.

“People in the New York City area are aware that custom footbeds are important, whether it’s walking long city blocks, working out at the gym, trail running, cycling or skiing,” says Todd Poseley. “It’s beginning to look like the best ski season in years, and we’re expecting to fit a lot of customers with the right footbeds for their ski and snowboard boots. Paragon’s boot fitters understand the importance of this, and we’re glad to help their skiers and snowboarders get outfitted for the season.”


FootBalance 100% custom footbed products available at Paragon include the Race and Max, as well as posting wedges (specific to ski boots). The FootBalance Recommendation System kiosks are located in the ski and snowboard department at Paragon. Customers can get a full foot analysis and get footbeds expressly molded for each foot at the store. The system software can store customers’ analysis so it can be emailed to them or recovered quickly when they want to purchase additional footbeds in the future.

With its Global Headquarters in Vantaa, Finland and its North American Headquarters in Boulder, Colorado, FootBalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, FootBalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment.