White Sierra appoints sales agency

White Sierra appoints new sales agency for the Rockies & Southern Central states.

SUNNYVALE, CA – Nov. 14, 2011 – White Sierra Inc., (www.whitesierra.com) an outdoor apparel brand dedicated to delivering performance apparel at value prices, today announced that Granite Marketing Inc. was named the new sales team serving the Rocky Mountain region and Southern Central states. The territory includes Arkansas, Colorado, Louisiana, Utah, New Mexico, Oklahoma, Texas, and Wyoming.

Based out of Golden, Colo., Granite Marketing Inc. (www.granitereps.com) over 20 years of experience in Outdoor Industry sales in the Rocky Mountain region. The Sales team includes Principals Steve Copeland, Marvin Wedell and Mike McCord.

“We are pleased to add Granite Marketing to our team of dedicated sales professionals,” noted Paul Tsui, President of White Sierra, Inc. “The new team will enable us to better serve our retail customers in the Rockies and southern central states and is hired at a critical time as our new Fall 2012 line is about to be released. We are happy to have them aboard to help us address the critical market needs in the Rockies region.”

About White Sierra Inc.

White Sierra Inc. has a 30-year heritage in serving the outdoor and snow sports customer. Today, the company stands firm in its commitment to deliver performance sportswear, outerwear and accessories at value prices. Headquartered in Sunnyvale, California, White Sierra products are sold nationwide at specialty outdoor retailers including Bass Pro Shops, Campmor, Gander Mountain, Olympia Sporting Goods, REI, Scheels Sports, and many others.