adidas Outdoor announces appointment of three sales agencies

adidas Outdoor announces the appointment of three sales agencies to represent the company in key territories for its U.S. launch: BP Associates in the Midwest, the Helaman Group in the Rockies, and the Frontier Group Inc. in the Northwest.
Author:
Publish date:

adidas Outdoor announces the appointment of three sales agencies to represent the company in key territories for its U.S. launch: BP Associates in the Midwest, the Helaman Group in the Rockies, and the Frontier Group Inc. in the Northwest.

BP Associates will have five representatives involved with the adidas brand in the nine-state Western Lakes area of the Midwest. The company consists of partners Bill Kaplan and Padden plus Adam Argetsinger, Daniel Moser, and Emily Rach. Jim Daley runs the offices. “adidas has built their company around helping athletes to perform better.” said Kaplan. “We are excited to be part of introducing that wealth of technical expertise to the American outdoors.”

Jon VanNoy and his Helaman Group will represent the four-state Rocky Mountain territory. VanNoy is new to the outdoor industry but very experienced in the sporting goods business. “Jon brings a business acumen and fresh perspective to our industry that we welcome,” said Director of Sales Larry Harrison.

Frontier Group Inc. will handle the five-state Northwest territory, bringing five representatives to the task. The company is made up of principals John Morioka and Scott Ohsman with representation by Jennifer Eggleston, Jenna Wadkins, and Charlie Williams. Frontier's Morioka said, “Our team feels there is a need for adidas Outdoor's emphasis on athletic style that will lead to rapid acceptance.”

adidas will enter the U.S. Outdoor market with a newly developed range of footwear, apparel and accessories, including the TERREX concept, which debuted in Europe in 2009 to great reviews. The collection will be available in the U.S. at selected Outdoor specialty retailers starting fall 2011.

Long-time adidas partner Agron Inc. will be the official and exclusive distributor for adidas Outdoor products in the U.S. Retail partners will be able to preview the line at the Outdoor Retailer Show in Salt Lake City, Utah in January 2011.

Contact Information:

BP Associates
Bill Kaplan
850 Cromwell Ave.
St. Paul, MN 55114
651-917-8100
billk@bpassociates.com

Helaman Group
Jon VanNoy
10501 Applebrook Circle
Highland Ranch, CO 80130
720-989-7759
cogolf@q.col

Frontier Group Inc.
John Morioka
6623 Whitman St. NE
Tacoma, WA 98244
253-927-4141
info@frontiergroupsales.com
About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoe for climbing legend Reinhold Messner for his first Everest ascent without oxygen in 1978. That tradition continues today with products influenced by Messner and Alexander and Thomas Huber, the extraordinary brothers who set the speed record on El Capitan's The Nose and the first free ascent of Eternal Flame, (5.13a), on the Trango Tower in Pakistan.
* * *
Company Contact:
adidas Outdoor
Larry Harrison
lharrison@agron.com
310-473-7223 X 225 Direct
949-492-0525 Cell

Related