What’s on Ed’s Feet?


Ed Viesturs picks Salewa North America as his choice in technical footwear

Boulder Colorado, April 2013 – Salewa North America, the fastest growing brand in technical footwear, recently signed Ed Viesturs as their new Athlete captain for the award winning Approach and PRO Model collection. Ed is the first American, and 12th person overall to summit all 14 mountains that are taller than 8000 meters. Known collectively as the "Eight-Thousanders." He is also the sixth climber to do it without bottled oxygen.

On the heels of receiving the prestigious Editors Choice award from Climbing Magazine for the Wildfire GTX, this announcement promise to add fuel to a brand that is already becoming the hottest name outdoor footwear.

“Climbing, mountaineering, trekking and exploration all define the attributes we looking for in our athletes, declared Jim Lamancusa, Sales and Marketing Director for Salewa North America. Whether Ed is pushing for the summit at 8,000 meters in the Himalayas, climbing with Big City Mountaineers (BCM) or preparing for his next journey, Ed Viesturs approaches every angle of his life with the passion and vision Salewa represents. We are honored that he selected Salewa as his choice for technical footwear”.

Salewa North America offers a wide range of footwear to match any adventure you aim for. To find out more about what’s on Ed Feet Visit Salewa.com

Ed Viesturs is a professional mountaineer and works as a design consultant for several prominent outdoor equipment manufacturers such as Eddie Bauer/First Ascent and Grandoe Gloves. He also represents companies such as Rolex and the Seattle Seahawks. He does corporate motivational speeches as well, touching on subjects such as Risk Management, Leadership, Team Work, Overcoming Major Obstacles, and Decision Making Under Pressure. http://www.edviesturs.com/

The North American headquarters is the wholly-owned subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned Italian-based business with operations around the world. The North American business runs the USA/Canada sales, operations, marketing, distribution, and service for the premier alpine brand Salewa (based in Bolzano, Italy), and two of the world’s preeminent backcountry ski brands, Dynafit (based in Munich, Germany), and Pomoca (based in Aubonne, Switzerland). http://www.salewa.us

Press Contacts:

Eric Henderson
Phone 303.444.0446
Mobile 307.690.2984

Elisabeth Tocca

Phone +49 89 90993 125

Mobile +49 172 8997376