Westcomb Outerwear continues US brand growth with addition of Denne Sport Sales

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VANCOUVER, B.C. – To support a steady rise in brand growth and consumer demand, Westcomb Outerwear will partner with Denne Sport Sales, effective immediately.

Headquartered in Otsego, Minn., Denne Sport Sales represents outdoor leaders and innovators throughout the Midwest. With a veteran staff including agency principal Joe Denne, Kathy Bullard and Kirby Laughlin, the Denne Sport Sales team will provide more than 60 years of combined agency experience in support of the Westcomb brand.

“Westcomb is a great fit for retailers anywhere, particularly in the Midwest,” said Joe Denne, founder and president of Denne Sport Sales. “Their designs are minimal but never simple, blending the finest performance materials with refreshingly comfortable and stylish cuts.”

Known for excellence and innovation, Westcomb Outerwear has secured numerous accolades in the last 12 months, including a recent 2013 National Geographic Adventure “Gear of the Year” award.

This season, Westcomb debuted their first spring/summer collection – a compelling new assortment of performance apparel designed for warmer weather outdoor adventures.

As with all Westcomb designs, the 2013 spring/summer collection is 100% made in Vancouver, British Columbia.

“Joe’s experience with industry leaders and innovators is a perfect match for Westcomb, especially as the brand continues to grow,” said Alan Yiu, president and lead designer of Westcomb. “We look forward to seeing the brand grow throughout all of Joe’s retailers.”

ABOUT WESTCOMB: Westcomb (www.westcomb.com) creates innovative, stylish, performance-driven outerwear for men and women that is 100 percent made in North America and 100% committed to performance. Made to be worn in the most demanding conditions, Westcomb gear achieves a standard of excellence that is attainable only through the constant access and oversight provided by their industry leading commitment to local manufacturing. Conveying a true passion for the outdoor experience, Westcomb’s 2012-13 collection features strategically minimalist designs, blending essential features for active athletes with an international, athletic fit. Westcomb builds their unique performance apparel with a remarkable roster of industry leading supplier brands including Polartec NeoShell, eVent, Schoeller, Primaloft, Pertex, YKK, Mapp, Riri, and the world’s finest Hutterite goose down. For more information on Westcomb, please visit www.westcomb.com.