VOORMI® Unveils The Next 20 Years of Weatherproof Fabric Technology: CORE CONSTRUCTION™

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VOORMI® Unveils The Next 20 Years of Weatherproof Fabric Technology: CORE CONSTRUCTION™

Pagosa Springs, CO (January 16, 2015) — VOORMI®, an innovator of domestically sourced Precision Blended Wool, today unveiled the future of weatherproof textile technology. VOORMI’s CORE CONSTRUCTION™ Technology ushers in a new age of weatherproof fabric construction by delivering the first truly single-layer fabric to contain an integrated weather protective membrane.

This innovation, the most recent in a line of breakthrough fabrics from VOORMI, represents a seismic shift in weatherproofing technology: transitioning from decades-old lamination and coating technologies to the integration of weather resistant barriers and other functional cores directly into textiles.

“From the beginning, it’s been our goal to continually challenge the accepted pace of innovation in the textile world.” Notes Dan English, CEO of VOORMI. “We’ve challenged everything about the manufacturing process and in doing so have been able to bring about industry-changing technology in just a few short years. It’s incredibly exciting to see what happens from here.”

CORE CONSTRUCTION™ Technology refers to a new breakthrough process of co-constructing knit textiles around “functional cores” — often a waterproof membrane. During development, VOORMI may fine tune water resistance and airflow to perfectly match the textile’s properties with the product’s intended use.

Timm Smith, Marketing Director at VOORMI, says: “With this entirely new and breakthrough construction platform, we’re able to create a whole spectrum and balance of air permeability, weather protection, softness and abrasion resistance. CORE CONSTRUCTION™ Technology to us represents an entirely new platform for innovation, a reset button of what’s possible in the world of performance composites.”

In practice, CORE CONSTRUCTION™ Technology will unlock previously impossible or improbable apparel possibilities. “Ultimately the goal with CORE CONSTRUCTION™ is to change the user experience by building products that work across a wider range of outdoor activities,” says Smith, “Imagine your favorite mid-layer, or even your favorite base layer made windproof or significantly more water resistant without losing any of the thinness or softness you love about the fabric.”

VOORMI will be showcasing three new products utilizing CORE CONSTRUCTION™ Technology at the SIA Tradeshow January 28 – February 1. Booth # 4369

ACCESS HYDRO (MSRP: $299)
A lightweight hooded precision blended merino wool pullover, built with CORE CONSTRUCTION™ Technology to provide wind and water resistance. DWR treated.

DRIFT HYDRO (MSRP: $399)
A next generation soft-shell, leveraging DUAL-CORE CONSTRUCTION™ Technology to integrate a water resistant membrane and thermal insulation layer inside a Precision Blended Wool fabric. DWR treated.

AN/FO 3.0 Concept Jacket (MSRP: $600)
The ultimate performance ski ensemble built with a CORE CONSTRUCTION™ interior liner, laminated to VOORMI’s patent-pending SURFACE HARDENED™ Woven Wool face fabric. DWR treated.

About VOORMI®
Headquartered in Southwest Colorado, VOORMI’s primary mission is to simplify and streamline performance apparel and outerwear for backcountry travel. VOORMI presents precision blends of domestically sourced fine-micron wool, used in strategic combination with high performance synthetic fibers to push the boundaries of technical clothing and wool fabrics. Made here in the United States, VOORMI® products feature distinctive base, mid-layers, and waterproof shells engineered to meet the demands of High-Elevation mountain pursuits and backcountry adventure. Visit VOORMI.com for more information.

Contact
Chris Dickey
Purple Orange Brand Communications
307.413.8667
chris.dickey@purpleorangepr.com
http://peeltheorange.com

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