VOORMI® Sweeps the Podium
Colorado Performance Wool Maker Receives Industry-Wide Acclaim
Pagosa Springs, CO (Nov 18, 2015) — VOORMI®, an innovator of domestically sourced Precision Blended Wool, has done it again. The small Colorado start-up that has taken aim at re-inventing performance wool and American Manufacturing, has just tacked on Popular Science’s “Best of What’s New” Award to their list of industry-wide recognition. In the last several months the company has taken home numerous national awards for top technological innovation and best-in-class performance.
The awards, bestowed by a wide cross-section of media have included: Men’s Journal Gear of the Year, National Geographic Adventure Gear of the Year, Alpinist Magazine’s Mountain Standards, and Popular Science’s Best of What’s New. Much of the applause has been directed toward VOORMI’s game changing, genre-blurring CORE CONSTRUCTION™ Technology, a single-layer fabric technology that promises to usher in a new era of soft, supple, sweater-like fabrics with previously unattainable breathability and weather resistance.
Timm Smith, VOORMI Chief Marketing Officer, commented, “The wide-reaching industry response to CORE CONSTRUCTION™ Technology has been tremendous. What’s really exciting for us is that this game changing platform not only has the potential to open completely new categories for the outdoor industry, but also challenge long held paradigms in markets far beyond apparel.”
Founded in Pagosa Springs, Colorado in 2010, VOORMI spent the first 3 years of the company’s existence building a vertically integrated North American supply chain for wool and developing several patented and patent-pending technology platforms. VOORMI now offers a complete proprietary performance fabric and apparel offering that includes base-layers, mid-layers, and performance outerwear. The company plans to roll out a new lifestyle apparel collection built for mountain-inspired lifestyle in Spring 2016.
For retailers interested in carrying VOORMI products, please contact email@example.com or by phone at 970.264.2724
Headquartered in Southwest Colorado, VOORMI presents precision blends of domestically sourced fine-micron wool, used in strategic combination with high performance synthetic fibers to push the boundaries of technical clothing and natural fibers. Made here in the United States, VOORMI® products feature distinctive base, mid-layers, and outerwear engineered to meet the demands of High-Elevation mountain pursuits and backcountry adventure. Visit VOORMI.com for more information.