Ultra Race of Champions finds fitting partner in HOKA ONE ONE


September 9th, 2013, Vail, CO- The Ultrarunning World Championship, the Ultra Race of Champions (UROC) , is excited to announce a partnership with HOKA ONE ONE. HOKA ONE ONE will join the other UROC sponsors on September 28th in Vail to welcome the best ultrarunners to one of the most scenic mountain courses in the World. UROC will also serve as the 2013 Skyrunner World Series Ultra Final. Though it is The Ultrarunning World Championship, UROC is open to everyone.

“HOKA ONE ONE is one of the most innovative brands on the market” says Race Director James Gill III. “As such, it is a perfect partner for UROC, a race which also pushes the limits and always strives toward innovation and progress. Its European heritage is also a fitting partner for the Skyrunner World Series Ultra Final. As a HOKA ONE ONE athlete myself, I know and have experienced the quality of the product. All participants will greatly benefit from the brand being involved with the race.”

HOKA ONE ONE will also be on site at the Champions’ Village, the Expo associated with the race, which will take place on Friday and Saturday (September 27th and 28th) at the Mountain Plaza in Vail Village. The Ultrarunning World Championship will start in Breckenridge and finish at the Mountain Plaza in Vail, covering 100 kilometers of some of the most spectacular terrain in the U.S.A. The event also includes the Über Rock 50K and Cruxy Half Marathon, which will start and finish at the Mountain Plaza in Vail.

“HOKA ONE ONE is very excited to support the Ultra Race of Champions”, says Brand President, Jim Van Dine. “As The Ultrarunning World Championship, it makes perfect sense for HOKA ONE ONE to be involved with UROC in a significant manner. At its very core, our brand is completely committed to the sport of ultra running.”

Registration for the Ultra Race of Champions and its sister races will be open until September 26th at www.ultraroc.com. The race will kick off at 7:00am on Main St in Breckenridge on September 28th, 2013.

About the Ultra Race of Champions

The Ultra Race of Champions is the Ultrarunning World Championship. Elite runners are invited based on the recommendation of the Ultra Race of Champions Elite Advisory Council and their performances at key events in the sport all over the world. The UROC Elite Advisory Council includes some of the best ultra runners from around the World: Geoff Roes, Dave Mackey, Ellie Greenwood, Michael Wardian, Devon Yanko, Ian Sharman and Anna Frost. www.ultraroc.com


HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners may greatly benefit from a product that is designed to greatly reduce the amount of stress on their lower legs and body.

About Bad to the Bone Endurance Sports

By directing premiere road and trail events all over the United States, Bad to the Bone Endurance Sports strives to motivate runners of all backgrounds to challenge themselves. For over 12 years, Bad to the Bone Endurance Sports events have reflected owners James Gill and Francesca Conte decades-long knowledge and passion for running. www.badtothebone.biz

Sponsors should contact Francesca Conte at francesca@badtothebone.biz