J Russell Gill III
The Ultra Race of Champions (UROC) Announces a Multi-Year Partnership with CamelBak ®
Vesuvius, VA –April 20, 2017. Bad to the Bone Sports™, creators of the Ultra Race of Champions (UROC 100k, 50k, 25k), has signed a multi-year partnership with CamelBak ®. The Ultra Race of Champions is one of the most well-known ultras in the USA. Now in its seventh edition, it ...read more
The Ultra Race of Champions (UROC) and the Bel Monte Endurance Runs Partner with Spike-FREE in a multi-year contract
Vesuvius, VA – February 27, 2017. Bad to the Bone Sports, creators of the Ultra Race of Champions (UROC) 100k, 50k, 25k and the Bel Monte Endurance Runs 50 miler, 50k, 25k selected Spike-FREE, a new ultra-endurance food company, for a multi-year partnership. UROC and Bel Monte, ...read more
The Ultra Race of Champions (UROC) Announces the Addition of Kaci Lickteig to the Elite Advisory Council
Vesuvius, VA – December 12, 2016. The Ultra Race of Champions (UROC) announces the addition of Kaci Lickteig to its Elite Advisory Council. While remaining open to everyone, UROC’s mission is to create the Super Bowl for the sport of ultra-distance running by bringing together ...read more
The Ultra Race of Champions (UROC) to be hosted by Skylark, located on the crest of the Blue Ridge Mountains, on May 13, 2017
Vesuvius, VA – November 15, 2016. The Ultra Race of Champions (UROC) is set for its seventh edition on a new date and at a new location. The race will take place on May 13, 2017 and will be hosted by Skylark Nature Preserve and Lodge, located on 500 acres along the Blue Ridge ...read more
Herron and Reed Take Top Podium Spots at the 2016 Ultra Race of Champions (UROC) 100K
Auburn, CA – October 3, 2016- The 2016 Ultra Race of Champions (UROC) 100K, held in Auburn California, once again attracted one of the deepest elite fields in the sport with 21 seeded elite runners, while continuing its traditions of remaining open to all runners. The UROC 100K ...read more
Ultra Race of Champions’ Field Deepens with Mario Macias
Auburn, CA – September 8, 2016- The competitive field at the Ultra Race of Champions (UROC) deepens this week with the addition of Mario Macias. UROC is a 100 kilometers trail race based in Auburn, California that strives to attract the best long distance runners from all over ...read more
Ultra Race of Champions Welcomes Long Distance Phenom Camille Herron
Auburn, CA – September 1, 2016- The Ultra Race of Champions (UROC), a 100 kilometers trail race based in Auburn, California that strives to create the Super Bowl for the sport of ultra distance running, welcomes Camille Herron to its 2016 Women’s Field. UROC has been building a ...read more
OS1st on Board as the Exclusive Bracing and Compression Technology for the Ultra Race of Champions
Auburn, CA – July 18, 2016- OS1st® Brace Layer System, a leader in the compression and bracing technology and the Ultra Race of Champions (UROC) have joined forces. OS1st® Brace Layer System will come on board as the exclusive compression technology for the Ultra Race of ...read more
Ultra Race of Champions Welcomes YiOu Wang to the 2016 Women’s Field
Auburn, CA – July 12, 2016- The Ultra Race of Champions (UROC), a 100 kilometers trail race based in Auburn, California, that strives to create the Super Bowl for the sport of ultra distance running, welcomes YiOu Wang to its 2016 Women’s Field. Originally from China, YiOu Wang ...read more
Ultra Race of Champions and Lensbaby Partner to Capture Stunning Race Images
Auburn, CA – June 30, 2016- The Ultra Race of Champions (UROC), a 100 kilometers trail race based in Auburn, California, strives to create the Superbowl for the sport of ultra distance running. In order to capture and share stunning images from the event with the World, UROC has ...read more
James Russell Gill III, CEO of Bad to the Bone Sports, Becomes Athlete Ambassador for Coast
Charlottesville, Virginia, April 20, 2016- James Russell Gill III, Elite Endurance Athlete and CEO of Bad to the Bone Sports, has joined forces with Coast Products. Thanks to his knowledge of the sport and experience, Gill will support the company’s mission to produce the best ...read more
Cheers to Sierra Nevada, the Official Beer of the 2016 Charlottesville Marathon
Charlottesville, VA, March 21st, 2016 — Sierra Nevada Brewing Co. has signed on as the Official Beer Sponsor of the 2016 Charlottesville Marathon, Marathon Relay, Half Marathon and 8K. Bad to the Bone Sports’ partnership with Sierra Nevada will make the race a community event as ...read more
Charlottesville Marathon Race Results To Be Crazy Fast Thanks to Ting
Charlottesville, VA, February 22nd, 2016 — Results for the 2016 Charlottesville Marathon, Marathon Relay, Half Marathon and 8K are set to be delivered with speed and accuracy thanks to Bad the Bone Sports’ latest partnership with Ting, Charlottesville’s local provider of crazy ...read more
Ultra Race of Champions Finds a Home in Auburn, CA
Auburn, CA – Nov. 18, 2015- The Ultra Race of Champions (UROC) has found a home in Auburn, CA for the 2016 event. Because of the beauty of the 100K course winding through the Auburn State Recreation Area, a course which reflects the race’s mission and goals, because of the ...read more
Champion System Named the Official Apparel of the Ultra Race of Champions
August 5th, 2015 (Auburn, CA) – The Ultra Race of Champions (UROC) has announced today its partnership with Champion System, a worldwide leader in custom technical apparel. Champion System will function as the 2015 and 2016 Official Apparel of the Ultra Race of Champions, which ...read more
LifeBEAM Named Official Bio-Sensing Technology for Ultra Race of Champions
July 20, 2015 (Auburn, CA) – The Ultra Race of Champions (UROC) proudly announced today that LifeBEAM has signed on as the race’s official wearable bio-sensing technology. As the World’s most advanced wearable instruments for measuring human performance, LifeBEAM is the perfect ...read more
HOKA ONE ONE Named Official Shoe of the Ultra Race of Champions
(Auburn, CA) – The Ultra Race of Champions (UROC) announced today their latest partnership with HOKA ONE ONE as the Official Footwear of the Ultra Race of Champions. The 2015 UROC race will be held in Auburn, California on September 26, 2015, and includes the UROC 100k, Über Rock ...read more
Ultra Race of Champions Encourages Everyone to Be a Champion with New Ambassador Program
April 14th, 2015, Auburn CA: The Ultra Race of Champions is proud to announce its amateur athlete ambassador program. UROC, known for being one of the few ultra distance running events to offer a prize purse, has evolved into a true championship event where elites come to race ...read more
Generation UCAN will be the on-course official nutrition at the Charlottesville Marathon
March 30, 2015. Charlottesville, VA – Generation UCAN, the revolutionary nutrition powered by SuperStarch, will be the official on-course nutrition at the Miller Lite Charlottesville Marathon. The race, which includes the Donate Virginia Marathon Relay, a Half Marathon, the ...read more
Miller Lite Charlottesville Marathon Introduces VIP Experience Package
February 9, 2015 – (Charlottesville, VA) – To mark the 13th running of the Miller Lite Charlottesville Marathon, Half Marathon, Donate Life Virginia Marathon Relay, Virginia Blood Services 8k, and Kids Mile, Bad to the Bone Endurance Sports has announced a VIP Run package. This ...read more
The Charlottesville Marathon Donates This Holiday Season
Charlottesville, VA (December 22, 2014) - The Miller Lite Charlottesville Marathon, Half Marathon, Donate Life Virginia Marathon Relay, Virginia Blood Services 8k and Kids K is promoting three ways to give back to the community for this Holiday Season. By partnering with three ...read more
Devils Backbone Brewing Company to be Presenting Sponsor of Bad to the Bone’s Bel Monte Endurance Races
Charlottesville, VA - Bad to the Bone Endurance Sports is excited to announce a new partnership with Devils Backbone Brewing Company for the Bel Monte Races, to be help April 18th, 2015 in Love, VA. The Bel Monte Races include 50 miles, 50 kilometers, and 25 kilometers races and ...read more
Bad to the Bone Socializes Running with the Adam and Eve Half Marathon
November 17th, 2014, Charlottesville, VA- Bad to the Bone Endurance Sports is proud to announce the conception of a new innovative event: the Adam and Eve Half Marathon and 8K. The race will take place on Saturday, February 14th in Charlottesville, Virginia. The Adam and Eve ...read more
Auburn, California to Host the 2015 Ultra Race of Champions
October 20th, 2014, Auburn, CA- The Ultra Race of Champions (UROC) has announced its most anticipated relocation beginning in 2015: Auburn, California, the Endurance Capital of the World. Following its mission to create the Championship for the sport of ultra distance running and ...read more
Charlottesville Marathon Unveils the Donate Life Virginia Marathon Relay in 2015
Charlottesville, VA (August 28, 2014) – The Miller Lite Charlottesville Marathon is excited to announce the addition of the Donate Life Virginia Relay to the 2015 races taking place on April 4th, 2015. In its thirteenth year, the Charlottesville Marathon events already include ...read more
Charlottesville Marathon Launches 2015 Charity Partner Registration with the One Love Foundation in Honor of Yeardley Reynolds Love
Charlottesville, VA (August 12, 2014) - The Miller Lite Charlottesville Marathon, Whole Foods Half Marathon, Virginia Blood Services 8k, Donate Life Virginia Relay and Whole Kids Mile has announced a charitable partnership with the One Love Foundation in Honor of Yeardley ...read more
La Maratona Verticale Runs to the Sky and Beyond at Copper Mountain this Weekend
COPPER MOUNTAIN, Colo. – July 22, 2014 – Elite runners from all over the globe make their way to Copper Mountain for the La Maratona Verticale, a part of the 2014 US SkyRunning Series on Saturday and Sunday, July 26 & 27. La Maratona Verticale at Copper Mountain will feature a ...read more
Ultra Race of Champions Partners with NATHAN Sports
May 19th, 2014, Copper Mountain, CO- The Ultra Race of Champions (UROC) and NATHAN Sports have announced a partnership for 2014. As a leader in the hydration category, NATHAN will provide support for the athletes at UROC to maximize their performance on race day. UROC, now in its ...read more
SheJumps Hops on Board with Bad to the Bone for the Real Girls Run Half Marathon & 5k
May 13th, 2014 – Bad to the Bone Endurance Sports is excited to announce a partnership with SheJumps for the Real Girls Run Half Marathon and 5k this fall. With this relationship, SheJumps’ local Richmond chapter will be leading a virtual training program for women targeting the ...read more
“LITE up the Downtown Mall” Announced as Part of the Miller Lite Charlottesville Marathon Weekend Festivities
March 18th, 2014 Charlottesville, VA – Bad to the Bone Endurance Sports, creators of the Charlottesville Marathon, is partnering with Miller Lite to enhance the runners’ experience. “Lite Up The Mall” will take place during the pre- and post-race Expo and include a the Miller ...read more
Union First Market Bank Returns as the Presenting Sponsor of the Miller Lite Charlottesville Marathon, Whole Foods Half Marathon, 8K and Kids Mile
Charlottesville, VA, March 13th, 2014 — Bad to the Bone Endurance Sports, a leader in the event production industry, is proud to announce the return of Union First Market Bank as the Presenting Sponsor of the Miller Lite Charlottesville Marathon, Whole Foods Half Marathon, 8K and ...read more
Bad to the Bone Media & Oomba.tv Partner for Broadcast of Way Too Cool 50k
Cool, CA, March 5th, 2014 – Bad to the Bone Media and Oobma.tv will be on site in Cool, California on March 8th to cover the Way too Cool 50k. This race has become one of the most sought after 50K’s in the United States for veterans and novices alike. The breathtaking trails, ...read more
Ultra Race of Champions Enters Partnership with Copper Mountain Ski Resort
Copper Mountain, CO, February 24, 2014 – Bad to the Bone Endurance Sports is excited to announce it has reached a partnership agreement with Copper Mountain as the new host location for the Ultra Race of Champions (UROC). Copper Mountain will serve as the start and finish ...read more
“Whole Kids” Mile Sponsored by the Whole Kids Foundation at Charlottesville Marathon
Charlottesville, VA, February 17th, 2014 - The Charlottesville Marathon has a long standing relationship with the local Whole Foods Market. As the Title sponsor of the Half Marathon, Whole Foods Market has played a strong role in the growth and vitality of the race and offered ...read more
The Charlottesville Marathon and Whole Foods Market to Host an Innovative “Bibs and Breakfast”
Charlottesville, VA, February 11th, 2014 — Whole Foods is returning to support the community it has been serving for two decades as the title sponsor of the Charlottesville Whole Foods Half Marathon. The Half Marathon is one of four events (in conjunction with the full Marathon, ...read more
Miller Lite Charlottesville Marathon Named One of the Best Spring Marathons in the U.S.
February 5, 2014. Charlottesville, VA – A race that is often touted by the press as scenic and historic, Life by the Daily Burn confirmed that the Miller Lite Charlottesville Marathon is one of the fifteen top Spring marathons in the US. Showcasing new city-centered courses for ...read more
Bad to the Bone Endurance Sports Opens Registration for its Fall Events
January 22nd, 2014, Charlottesville, VA – Bad to the Bone Endurance Sports, a leader in the race production industry, has opened registration for its three fall events taking place in Charlottesville, VA: the 6th Annual Fall Classic Half Marathon & 10k (10/12/14), the 4th Annual ...read more
Ultra Race of Champions to reverse course direction in 2014
January 13th, 2014, Breckenridge, CO- The Ultra Race of Champions (UROC), whose mission is to create the Ultrarunning World Championship, is excited to announce that, beginning in 2014, it will reverse direction of its point-to-point course annually. The UROC course is dependent ...read more
Bad to the Bone Endurance Sports hires new Director of Marketing & Operations
January 9th, 2014, Charlottesville, VA – Alyssa Godesky, former Business Analyst for AOL Networks, has joined Bad to the Bone Endurance Sports as the Director of Marketing and Operations. In this role, Godesky will lead strategic marketing initiatives for each of the events that ...read more
The Charlottesville Marathon announces a new faster course
December 10th, 2013, Charlottesville, VA- Bad to the Bone Endurance Sports, a leader in the event production industry and the company behind the Charlottesville Marathon, is proud to announce a new faster course for the upcoming 2014 Charlottesville Marathon. The Charlottesville ...read more
A star-studded field line up for the Ultra Race of Champions this weekend
September 24th 2013, Vail, CO- The Ultra Race of Champions (UROC), is set to take place between Breckenridge and Vail, Colorado on September 28th, 2013. UROC, which functions as the Ultrarunning World Championship and this year also serves as the Skyrunner World Series Ultra ...read more
The Ultra Race of Champions and ORAL I.V. Partner to Provide Runners with the Best Hydration Aid Product on the Market
VAIL, CO – September 19, 2013 - The Ultrarunning World Championship and the Ultra Race of Champions (UROC) have partnered with ORAL I.V. to provide runners with the best hydration aid product on the market. With this partnership, all runners participating in the event will have ...read more
The Ultra Race of Champions and Altra Zero Drop Footwear announce partnership
The Ultra Race of Champions (UROC), the World Ultra Running Championship and Altra Zero Drop Footwear have entered into a partnership for 2013. Altra Zero Drop Footwear is heavily involved in ultra distance running, and a partnership with the Ultra Race of Champions, the ...read more
Ultimate Direction to sponsor the Ultra Race of Champions
February 15th, Vail, CO and Boulder, CO- J. Russell Gill, race director for the Ultra Race of Champions (UROC), announces today that Ultimate Direction will sponsor the 2013 UROC and function as the UROC official hydration product. Ultimate Direction will have a strong presence ...read more
La Sportiva partners with the Ultra Race of Champions
The Ultra Race of Champions (UROC) and La Sportiva have entered into a partnership for 2013. By signing on as a major sponsor, La Sportiva will support the Ultra Race of Champions' mission as The Ultra Running Championship and bring together the best of the best, on one course, ...read more
Registration for the Ultra Race of Champions set to open on January 15
Vail, Colorado, January 14th, 2013- Registration for the Ultra Race of Champions, the Championship for the sport of ultra distance running is set to open tomorrow, January 15th 2013 at 12 noon mountain standard time (MST), or 2pm eastern standard time (EST) at www.ultraroc.com. ...read more
Vail, Colorado to Host the Ultra Race of Champions (UROC) in 2013
October 3, 2012, Charlottesville, VA—The Ultra Race of Champions (UROC), the championship event for the sport of ultra distance running announced today that the event will be moving to Vail, Colorado in 2013. The concept of a World Championship that rotates its venue is well ...read more
Ultra Race of Champions (UROC) Doubles Cash Purse to $20,000 in 2012
October 17, 2011, Charlottesville, VA— With the recent overwhelming support and tremendous success of the 2011 Ultra Race of Champions (UROC), race directors J. Russell Gill and Dr. Francesca Conte from Bad to the Bone Endurance Sports have announced the doubling of the cash ...read more