James Russell Gill III, CEO of Bad to the Bone Sports, Becomes Athlete Ambassador for Coast


Charlottesville, Virginia, April 20, 2016- James Russell Gill III, Elite Endurance Athlete and CEO of Bad to the Bone Sports, has joined forces with Coast Products. Thanks to his knowledge of the sport and experience, Gill will support the company’s mission to produce the best LED lights and tools to make people’s jobs and recreation easier, safer and more enjoyable. As a professional long distance athlete and race director, Gill is known for his deep passion of long distance running and other ultra endurance challenges. Gill is a Hoka One One, Clif Bar and Injinji sponsored elite athlete.

Established in 1919, Coast has called the Pacific Northwest home ever since Henry Brands founded the company in Portland, Oregon. Over the years, Coast has excelled in making the best and most advanced tools for professionals and those who work like professionals. LED flashlights and headlamps represent Coast’s newest product line, a perfectly suited product for long distance trail races. The patented optic systems and advanced electronics make Coast professional LED flashlights and headlamps some of the brightest and most functional in the market.

“I am very excited to work with all the great people at Coast Products” says Gill. “I was introduced to Coast while researching a better headlamp for the night portion of my ultra distance races. The correct headlamp can be just as vital as the correct shoe when running long distances that take me well into the night. Coast’s heritage in the outdoor industry give them a wealth of knowledge leading to some of the best products I’ve had the opportunity to put to test. I look forward to working with the Coast team!”

"We at Coast recognize the importance of strong LED lighting for night runners and with that understanding, we were looking for an impactful way to connect with that valuable group of consumers. That search led us to Gill and we could not be more excited to have him represent our brand as a Coast Ambassador. As a leader in this community, we look forward to the valuable feedback from Gill along with him using our products in races all over the world." - Collin, Associate Marketing Manager

Gill will test Coast products during the events he competes in and the events he directs as CEO of Bad to the Bone Sports. “I look forward to testing the whole product line and giving Coast my feedback to continue their innovation” says Gill. “Both long distance running and race directing are very taxing activities and Coast flashlights, headlamps, lanterns, knives and multi-tools will make each one of my tasks that much easier”.

About Bad to the Bone Sports

By directing premiere road and trail events all over the United States, Bad to the Bone Sports strives to motivate runners of all backgrounds to challenge themselves. For over 14 years, Bad to the Bone Endurance Sports events have reflected owner James Russell Gill III decades-long knowledge and passion for running. www.badtothebone.biz

About Coast Products

COAST Products is a 97 year old, family owned company that produces lights, knives and multi-purpose tools for work, recreation and everyday use. COAST produces innovative, technologically advanced products backed by a Lifetime Warranty that makes the user’s life safer, easier and more enjoyable. Whether for hard work or hard play COAST has the right lighting and cutting tools to get the job done. COAST products are available at leading hardware, industrial and sporting goods dealers all over the world.