Disruptive Snow Report Gains National Attention


The Snow Report with Halley O’Brien Produced by SKI Magazine


(#TheSnowReport Episode 5)

Boulder, Colo April 21, 2016—SAM Magazine has selected Halley O’Brien to receive a 2016 SAMMY Leadership Award for her outstanding ski industry influence and performance in SKI Magazine’s TheSnow Report.

The SAMMY awards, now in its 19th year, recognize individuals who are influencing the future of the mountain resort industry. O’Brien will receive her award on May 20 during the National Ski Areas Association conference in Nashville, Tenn.

“Award recipients were nominated by their peers, who acknowledged their leadership qualities that will help the industry adapt to and flourish in changing times,” says SAM publisher Olivia Rowan. “We are proud to recognize all the recipient’s accomplishments and the passion they bring to our industry.”


(#TheSnowReport Episode 3)

In its first season, Halley and The Snow Report gained global recognition with 8 million digital engagements, and 1.7+ million views. The video series is also a finalist for an IMAG Imagination award in the digital content category. Plus, the Boston Globe recognized The Snow Report as one of the top follows for an “insightful look at a range of topics.”

“It has been an amazing inaugural season for The Snow Report, and Halley not only brings a ton of experience and video knowledge, but she’s an absolute riot to work with,” says Ryan Dionne, SKI’s digital brand manager who produces the show. “Halley’s award is so well deserved.”

The Snow Report with Halley O’Brien presented by SKI Magazine is a wintery web show that blends tongue-in-cheek humor, resort information, informative, events, and happenings in the ski industry into a biweekly show that airs all season on SKI Magazine. Be on the look out for season two of The Snow Report to drop in October 2016 at http://www.skimag.com/thesnowreport. And stay tuned all summer as Halley and SKI make people forget about the heat and remember why they love winter.


About Halley

Halley O'Brien is the ski industry's favorite video storyteller. Her passion for winter sports, travel and making people laugh, animates the content she creates. Halley got her start in 2008 when served as Snow Reporter at Mount Snow, Vt., where she pioneered one of the first successful video snow reports, the “Mount Snow Minute.” The next season, Halley moved to New Jersey to become Public Relations Manager at Mountain Creek. Two years later, she founded Halley O’Brien Productions, and struck out on her own. Currently, Halley hosts and produces The Snow Report web show presented by SKI Magazine. The show has garnered more than 1.7 million views and reached 8.4 million people since it launched earlier this season. Halley also hosts and produces the “SnoCountry Snapshot,” a weekly TV series that airs in over 40 markets nationwide.

About SKI Magazine

Founded in 1936, SKI covers the mountain lifestyle for skiers and travelers alike: the people, places and trends that help readers better enjoy their time in the mountains and on the slopes. From the latest news from the slopes, to the hottest gear and instruction advice, if it happens in

snow country, SKI is on the beat.
About Active Interest Media

One of the world’s largest enthusiast media companies, Active Interest Media publishes leading consumer brands, including SKI, Skiing, Yoga Journal, Backpacker, Vegetarian Times, American Cowboy, Log Home Living, and more. The company’s five publishing groups—the Equine Network, Home Buyer Group, Healthy Living Group, Marine Group, and Outdoor Group—reach more than 40 million people in 85 countries around the world. Active Interest Media’s readers are smart, engaged, and loyal, and they look to AIM’s magazines for trustworthy information and services that will inspire and enable them to enjoy their passions.

Media Contact:

Eric Henderson